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Irish Daily Mail
Affiliation: ABC, NNI, JNRS Associated Newspapers (Irl) t/a The Irish Daily Mail
Herbert Park Lane
Ballsbridge
Ireland
Fax: 01 637 5833
Email: karl.byrne@assocnews.ie
Visit the Irish Daily Mail Website
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Description
Last updated06.12.2012 13:54
The Irish Daily Mail is Ireland's fastest growing and best value newspaper, delivering our readers a pure news voice every day – combined with dedicated sections for specific day of week environmental targeting.
MONDAY - kick off the week with "Back of The Net" which takes up the running from the weekend with all the premiership action. During the summer months we change focus to the breaking balls of GAA with our "Championship" supplement.
TUESDAY - is 'Good Health' day – a comprehensive weekly section for you and your family with expert practical advice and real life stories from household names such as Karl Henry and Pixie McKenna.
On WEDNESDAY - Life & Soul is our 12 page full colour pull-out supplement focusing on fashion, beauty and wellbeing distributed within the Irish Daily Mail every Wednesday. From alternative therapies to high-street fashion to horoscopes, this supplement is a consistently entertaining and enlightening read. This is the ideal supplement for targeting both men and women in a relaxing environment due to the feature led nature of the supplement.
Every THURSDAY - Femail is our female only focused supplement on Thursday. A 16 page full colour pull-out, we take an unashamedly female focused view on the big issues of our times. Lots of human interest stories coupled with light entertainment, features and a more liberal dash of fashion and beauty than Life & Soul – this supplement is a must for all women.
On FRIDAY - 'IT'S FRIDAY' – the weekend starts here with all you need to know about enjoying life if you go out or even when you plan to stay in with a good book.
Start the weekend with 'YOU' – the glossy magazine that's all about you... free every SATURDAY.
In addition we runa supplement in paper called "Weekend". The section is made up of some very strong segments across entertainment, cooking and a host of others. ‘On The Box’ with well- known TV & Showbiz journalist Eoin Murphy (nominated for Showbiz Journo of the Year) offers readers a weekend round up covering the best bits of movie and shows. As well as this, we also house a comprehensive run though of highlights across the week which is great to hold onto for referencing the days to come. On top of that Tom Doorley’s ‘Eats and Drinks’ not only gives an in depth look to some of the country’s best eateries but also carries a highlighted recipe which is perfect for a bit of midweek experimenting in the kitchen after the weekend has passed.
Some of our contributors includ:
Tom Doorley, Karl Henry, Pixie McKenna, Lottie Ryan, Joe Higgins, Hannah Louise Dunne, Joseph O'Conner, Benda Power, Martin Keown, Tom Ryan, Paul Wallace, Mick McCarthy, Barney Rock, Garreth Maher, Shane McGrath, Jonathan Coates and Michael Clifford.
Frequency
Last updated06.09.2010 08:01
Copy Price
Last updated14.10.2010 08:55
Singel Copy €1.00 (Monday-Friday)/€1.20 Saturday
Circulation
Last updated07.11.2012 16:27
51,841 (Jan – Jun 2012 ABC)
MailTV Introduced
Last updated06.12.2012 13:54
Market Data
Last updated05.05.2011 10:48
| Age group | Male | Female | Total | Male | Female |
|---|---|---|---|---|---|
| 13-17 | 2.98 % | 6.56 % | 9.54 % | ||
| 18-24 | 2.30 % | 9.02 % | 11.32 % | ||
| 25-34 | 6.87 % | 14.85 % | 21.72 % | ||
| 35-44 | 8.34 % | 20.36 % | 28.7 % | ||
| 45-54 | 8.60 % | 18.11 % | 26.71 % | ||
| 55+ | 18.06 % | 28.60 % | 46.66 % |
Rate Cards
Last updated23.03.2011 10:10
| Rate Type | Rate Description | Rate |
|---|---|---|
| Display Colour | Full Page | 10,000 EUR |
| Display Colour | Half Page | 5,000 EUR |
| Display Colour | SCC | 45 EUR |
| Display Mono | Full Page | 6,600 EUR |
| Display Mono | Half Page | 3,300 EUR |
| Display Mono | SCC | 30 EUR |
Associated Newspapers 2012
Last updated06.12.2012 13:35
Introducing Mailtv
Last updated06.12.2012 13:42
Readership / Listenership
Last updated07.11.2012 16:29
Contacts
Last updated06.12.2012 13:54
Karl Byrne
Head of SalesPaul Henderson
Managing Director
Sinead Lambe
Marketing Manager
Leo Matteo
Legal & Planning Account Manager
David Vaz
Circulation Manager

