Views & Opinions

Articles by Topic: Views

Friday, October 21st, 2011

How To Squeeze The Most Out Of Every Internet Marketing Dollar

By Jennifer Null It can be difficult for small businesses with limited amounts of money to determine which expenditures are the best use of your online marketing dollars.This is especially true for business owners who have little or no technical background and don’t understand the way various internet marketing avenues work. Have no fear. We’ve [...]

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Monday, October 17th, 2011

Social Media is a Waste of Time

Online marketing expert explains how you can make Facebook, Twitter, and Groupon, among others, work for your small business.

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Wednesday, September 7th, 2011

The best road safety advertising: clever or blunt?

We’ve all seen stunning one-shot ads for social or safety causes before (pun unintended), but do they work? Agencies love them because they’re good for awards shows, but do they actually do anything to assist the causes they espouse? They can be elegant, clever and timely, but do they save any lives? In the 1989 [...]

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Monday, July 25th, 2011

How do you really get to grips with social media numbers?

If you invest your money in online advertising, events, social media campaigns and any number of new media opportunities that clutter up your spreadsheet matrix, it’s hard to know where to begin when you want to break the numbers down. It’s hard not to think that you’re throwing your money down a great big bottomless [...]

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Thursday, January 27th, 2011

Officers Down

Adland is reeling from an unprecedented Brain Drain. But this time it’s talented experience that’s being deliberately flushed away…

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Tuesday, January 11th, 2011


IF not actually at war, competition between supermarkets in Ireland certainly stepped up with the first stage of the crash two years ago. Lidl and Aldi won share from Tesco, Dunnes, SuperValu and Superquinn. Brands seemed in temporary freefall as people turned away from old reliables and dallied with strange, cheaper alternatives. Musgraves, with their [...]

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Friday, November 5th, 2010


Recent pitches for the HSE and Bus Eireann demonstrate yet again that when it comes to appointing an agency the government is wasteful and inept.

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Friday, November 5th, 2010

There Versus Here

We ask people with experience of working in the advertising industry in another market how it compares with working here.

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Wednesday, October 20th, 2010


OFFSET has established itself as an inspired and inspiring annual Dublin Creative Festival, held this year in the new Grand Canal Theatre from 1st to 3rd October.

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