Views & Opinions

Articles by Topic: Video

Wednesday, February 8th, 2017

GEICO “Crushes” Pre-Roll Ads So You Don’t Skip

So the most famous pre-roll advertiser on the planet has just released their latest incarnation of the ads. And of course, they are great! Similarly to the previous rounds, they start by saying what they are going to do, and in this case, it’s “crushing” the ads into smaller formats. Enjoy!

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Friday, January 27th, 2017

Watch Google’s Oscar Nominated VR Film ‘Pearl’

It’s crazy to think that Google could create a film nominated for an academy award… but this is 2017. It’s a brilliant VR film called “Pearl” featuring a young girl, her father and the family car over a number of years, following the pair as the girl grows from a youngster into a young lady [...]

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Wednesday, December 28th, 2016

Intel Drone 500: The World Record Performance

Last time Intel launched a light show made of drones, they nailed the Guinness World Record for it, with 100 drones flying simultaneously. Now, Intel’s engineers have created a 500 drone light show for the world to enjoy. Set in Germany, thousands of tiny propellers powered the crazy hum of 500 Intel Drones, programmed to [...]

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Wednesday, December 21st, 2016

Introducing Bridge: A Mixed Reality Headset

Meet Bridge, a new VR & Mixed Reality headset for your iPhone (finally!). It provides positional tracking and obstacle avoidance straight from the headset, plus un-cabled VR performance with a Unity plugin, and full mixed reality capability (most excitingly), where characters and immersive 3D environments blend into the real world around you. Check it out [...]

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Monday, December 12th, 2016

Breakfast NY Presents: Flip-Disc Kinetic Displays

Kinetic displays and sculptures are continually increasing in popularity as they arguably create a more tangible and interactive experience compared to LED screens. So BREAKFAST NY stepped in, and with some seriously cool Kinetic art installations and campaigns under their belt over the last few years, they’ve now productised this… The “Flip-Disc” Kinetic Display System, [...]

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Monday, December 5th, 2016

The Race For The Future Of Virtual Reality

Right now there is over $2 Trillion in market capitalisation for Virtual Reality startups, products and experiences. But who’s actually using VR and is it even worth it? Well, as Fortune Magazine highlights here, it’s deeper than you think, and beyond out typical marketing and brand focused experience conversations, VR (and the various variants of [...]

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Monday, November 28th, 2016

Defacing Abuse: A Guerrilla Campaign

Three young creatives; Jennifer Garcia, Carl Larsson, and Mishal Jagjivan wanted to help bring more awareness to the reality of Domestic Abuse, by flipping it on its head with existing advertising being hijacked and turned into their awareness campaign. With thousands of women featuring in advertising posters and billboards around the world, it’s common place [...]

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Monday, November 21st, 2016

Night Fall: The World’s First 360° VR Ballet

With the scale of Virtual Reality content creation now allowing Art to meet Technology more often, we’re starting to see a whole new realm of VR content coming to life, and to this example, in some of the most traditional of cultural events being re-imagines through the lens of a 360° Camera. Take Night Fall. [...]

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Thursday, November 10th, 2016

The John Lewis Christmas Advert

It is official, we can talk about Christmas now… The John Lewis Christmas ad has been revealed.

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Monday, November 7th, 2016

Instagram “Like My Addiction” Campaign

Instagram is often a place to showcase the amazing life you live, so it’s no wonder when Louise Delage launched her profile, posting fantastic photos in exotic locations, boats and parties that people started to like her photos and follow her profile. But in this brilliant piece by BETC called “Like My Addiction” actually turned [...]

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