Views & Opinions

Articles by Topic: Video

Thursday, October 13th, 2016

BMW Films: The Escape Trailer

Remember “The Hire” was BMW’s first online film over a decade ago. It helped shape the future of online content, and now, they debut a trailer for the new BMW films “The Escape” which premiers in about two-and-a-half weeks. The trailer is series of quick-cut, high-cctane scenes, with plenty of sheet metal, guns and a [...]

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Monday, October 10th, 2016

Field Trip to Mars: The Making of Video

When Lockheed Martin wanted to create a group VR experience, they didn’t mess around. Teaming up with Framestore and Unreal Engine to design and engineer an immersive, 360 virtual experience for groups of school kids in a way never before imagined; through a school bus. Field Trip to Mars won 19 Lions (yes 19!!), more [...]

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Monday, October 3rd, 2016

The Martian VR Experience Case Study

Most VR Experiences leave a lot to be desired at this early stage in their existence, but this one for 20th Century Fox’s “The Martian” helped put people inside the movie with one of the better promotional VR Experiences I’ve seen. The Martian VR challenged players with an adventure on mars, perhaps even a daring [...]

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Monday, September 26th, 2016

Meet Parrot’s New FPV Drone Plane

Here comes the next-gen of mainstream drones! Parrot was famous for launching the very first iPhone controlled Drone back in 2010… And since then, really haven’t kept up as the industry moved fast, but now, they’ve put themselves back in the game with the “DISCO” drone. Powered by a first person view, the new drone [...]

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Monday, September 19th, 2016

Meet Facebook’s Beta “Games Arcade” Store

So Facebook has been beta-testing the “Facebook Games Arcade”, a localised desktop application that lets users play games without needing to access Facebook via a web browser, and claims a “faster, better gaming experience.” It’s sure to be a future revenue play, and new way to access games that use to be so prominent of [...]

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Monday, September 12th, 2016

Google VR: The Future of 3D Animation

Everyone is talking about how VR is the future, but to date there really hasn’t been the uptake to make that notion real. But on the commercial side, work like Google’s Daydream Labs is changing what VR can be used for… Daydream Labs has showcased a new way to create 3D animation through the use [...]

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Monday, September 5th, 2016

See Facebook’s New ‘Snapchat’ Filters

Well here it comes, Facebook is trying (again) to take down Snapchat, with its new Filters that use it’s recent aquisition; MSQRD’s object recognition technology to integrate into your timeline, just what Snapchat probably hoped would never happened, but would have been expecting. So, ok this demo isn’t that crazy, but perhaps once built out [...]

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Monday, August 29th, 2016

Burger King “McWhopper” Case Study Video

So, the McWhopper is one of the world’s most awarded campaigns, a brilliant piece of guerrilla marketing and PR fused with a daring client happy give it a crack. But sometimes it’s not just a great idea, but a great case study film that helps to shape how big an idea can get, especially in [...]

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Monday, August 22nd, 2016

The Lab: Digital Art Installations at Panorama

The Panorama Music Festival on Randalls Island in New York is getting its share of the Creative-Tech world this year, with some major technology, social and device brands commissioning interactive digital art installations, with brands like HP and Snapchat leading the way… Check out above the collaboration between HP and The Verge with their “Lab”. [...]

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Monday, August 15th, 2016

Nike ‘Unlimited You’ Rio 2016 Olympics Ad

So Nike says life isn’t about finding your limits. It’s about realizing you have none. And you now what, this Ad pretty much proves that out as they shatter the “Just Do It” tag line at the end of the spot and continue the content for their ad airing during the Rio Olympics opening ceremony. [...]

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