Views & Opinions

Articles by Topic: Video

Monday, December 5th, 2016

The Race For The Future Of Virtual Reality

Right now there is over $2 Trillion in market capitalisation for Virtual Reality startups, products and experiences. But who’s actually using VR and is it even worth it? Well, as Fortune Magazine highlights here, it’s deeper than you think, and beyond out typical marketing and brand focused experience conversations, VR (and the various variants of [...]

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Monday, November 28th, 2016

Defacing Abuse: A Guerrilla Campaign

Three young creatives; Jennifer Garcia, Carl Larsson, and Mishal Jagjivan wanted to help bring more awareness to the reality of Domestic Abuse, by flipping it on its head with existing advertising being hijacked and turned into their awareness campaign. With thousands of women featuring in advertising posters and billboards around the world, it’s common place [...]

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Monday, November 21st, 2016

Night Fall: The World’s First 360° VR Ballet

With the scale of Virtual Reality content creation now allowing Art to meet Technology more often, we’re starting to see a whole new realm of VR content coming to life, and to this example, in some of the most traditional of cultural events being re-imagines through the lens of a 360° Camera. Take Night Fall. [...]

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Thursday, November 10th, 2016

The John Lewis Christmas Advert

It is official, we can talk about Christmas now… The John Lewis Christmas ad has been revealed.

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Monday, November 7th, 2016

Instagram “Like My Addiction” Campaign

Instagram is often a place to showcase the amazing life you live, so it’s no wonder when Louise Delage launched her profile, posting fantastic photos in exotic locations, boats and parties that people started to like her photos and follow her profile. But in this brilliant piece by BETC called “Like My Addiction” actually turned [...]

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Thursday, November 3rd, 2016

Introducing The Microsoft Surface Studio

A day before the big a Apple event to introduce new Macs… Microsoft launch this. The Surface Studio PC that looks more like the most amazing Macbook meets iMac meets iPad you’ve ever seen, but with a killer haptic control device and an amazing hinge that lets the computer become a tablet of sorts. Oh [...]

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Monday, October 31st, 2016

LVL: The Wearable Hydration Monitor

With the Wearable industry continually expanding, so many new startups are entering the market via KickStarter, including this one, LVL (pronounced Level) which is a new take on the typical FitBit type band, with a focus on measuring hydration as the key part of the fitness tracker. It seemed a little niche to me, until [...]

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Monday, October 24th, 2016

Introducing Google Trips: Ultimate Data Play

Ok, so meet Google Trips. Created to give you everything you need to have the best holiday ever, with an online/offline app that helps you plan your perfect trip, while suggesting local events, places to eat, things to do and all the best activities and experiences in that area. All powered with downloadable off-line content. [...]

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Thursday, October 13th, 2016

BMW Films: The Escape Trailer

Remember “The Hire” was BMW’s first online film over a decade ago. It helped shape the future of online content, and now, they debut a trailer for the new BMW films “The Escape” which premiers in about two-and-a-half weeks. The trailer is series of quick-cut, high-cctane scenes, with plenty of sheet metal, guns and a [...]

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Monday, October 10th, 2016

Field Trip to Mars: The Making of Video

When Lockheed Martin wanted to create a group VR experience, they didn’t mess around. Teaming up with Framestore and Unreal Engine to design and engineer an immersive, 360 virtual experience for groups of school kids in a way never before imagined; through a school bus. Field Trip to Mars won 19 Lions (yes 19!!), more [...]

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