Views & Opinions

Posts Tagged ‘Twitter’

Wednesday, June 3rd, 2015

How to make Twitter objective-based advertising work

Sourced from

Twitter recently announced that it was making objective-based advertising available to everyone. These new campaigns ensure that you pay only for the specific result you’re aiming for:

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Wednesday, June 3rd, 2015

‘Enterprising Woman’ created company that uses social media to build brands

By Karen Rivedal

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Thursday, May 7th, 2015

Twitter Struggling To Prove Ad Value; Salesforce Merger Speculation

Sourced from ad exchanger.

Twitter’s having a hard time proving its direct-response ads can drive sales, according to the WSJ.

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Wednesday, March 25th, 2015

Twitter: Trends In The U.S. Online Advertising Market And Its Impact

By Trefis Team.

The U.S. Internet advertising market generated spending of over $35.5 billion during the nine months ended September 2014.

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Thursday, March 19th, 2015

Toyota showcases interactive hashtag marketing via Twitter-generated art – Mobile Marketer

Sourced from Mobile Commerce Daily.

Toyota is bringing interactive hashtag marketing front and center at the South by Southwest festival by enabling attendees to use their smartphones to create Twitter-generated art at a live installation featuring the 2015 Corolla.

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Monday, March 9th, 2015

Is Facebook Set to Become the Google of Social Media?

By Emily Alford.

Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company gearing up to completely dominate the social ad space?

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Friday, March 6th, 2015

Twitter has cachet, but advertising has yet to follow

Sourced from

The folks on Twitter relish in saying that Facebook long ago jumped the shark and is no longer cool.

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Tuesday, March 3rd, 2015

Twitter Adds Two New Tracking Tools To Measure ROI On Ads

By Martin Beck.

Twitter gives marketers who use conversion tracking the ability to measure sales driven by Promoted Tweet campaigns.

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Thursday, February 26th, 2015

9 of the Best Free Social Media Analytics Tools

By Pam Dyer.

Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends.

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Friday, February 6th, 2015

Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)

By Jonathan Long.

Twitter is a great marketing platform that all businesses, from startups to Fortune 500 companies, use daily to engage with followers in an attempt to convert them into brand ambassadors and promoters (retweets), leads and sales.

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