Views & Opinions

Posts Tagged ‘Twitter’

Thursday, June 25th, 2015

Time To Get Moving: Future Of Social Content Anything But Static

By Jamie Tedford.

The social media landscape is shifting — and, by shifting, I mean moving.

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Thursday, June 18th, 2015

Twitter adds automation to win more ad dollars

By Patricio Robles.

Twitter is one of the largest, most popular social platforms in the world but despite the fact that it is generating significant advertising revenue, the company has struggled to live up to expectations.

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Wednesday, June 17th, 2015

How One Company Scored 7 Cents A View With Twitter Promoted Video

By Martin Beck.

Sometimes you find the perfect fit. In denim and marketing campaigns.

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Wednesday, June 3rd, 2015

How to make Twitter objective-based advertising work

Sourced from

Twitter recently announced that it was making objective-based advertising available to everyone. These new campaigns ensure that you pay only for the specific result you’re aiming for:

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Wednesday, June 3rd, 2015

‘Enterprising Woman’ created company that uses social media to build brands

By Karen Rivedal

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Thursday, May 7th, 2015

Twitter Struggling To Prove Ad Value; Salesforce Merger Speculation

Sourced from ad exchanger.

Twitter’s having a hard time proving its direct-response ads can drive sales, according to the WSJ.

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Wednesday, March 25th, 2015

Twitter: Trends In The U.S. Online Advertising Market And Its Impact

By Trefis Team.

The U.S. Internet advertising market generated spending of over $35.5 billion during the nine months ended September 2014.

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Thursday, March 19th, 2015

Toyota showcases interactive hashtag marketing via Twitter-generated art – Mobile Marketer

Sourced from Mobile Commerce Daily.

Toyota is bringing interactive hashtag marketing front and center at the South by Southwest festival by enabling attendees to use their smartphones to create Twitter-generated art at a live installation featuring the 2015 Corolla.

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Monday, March 9th, 2015

Is Facebook Set to Become the Google of Social Media?

By Emily Alford.

Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company gearing up to completely dominate the social ad space?

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Friday, March 6th, 2015

Twitter has cachet, but advertising has yet to follow

Sourced from

The folks on Twitter relish in saying that Facebook long ago jumped the shark and is no longer cool.

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