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Posts Tagged ‘strategy’

Tuesday, April 5th, 2016

5 Steps to a Killer Small Business Marketing Strategy

By Peter Daisyme.

As the saying goes, “If you fail to plan, you are planning to fail.” When it comes to creating and implementing a marketing strategy for small business owners like myself, this couldn’t be any more true.

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Wednesday, August 12th, 2015

How to Diversify Your Visual Marketing Strategy

By Ann Smarty.

When looking at blogging as a whole, there is one element that everyone can agree as the most important: the content.

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Wednesday, August 12th, 2015

Harnessing the Workplace for Employee Generated Content

By Scott Heron.

One overlooked and valuable resource for content marketing is a business’s own employees. Here’s how to harness employee generated content (EGC).

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Friday, April 10th, 2015

The Key to Mobile Revenue for Publishers: Less Is More

By Eric Wheeler.

To be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience.

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Friday, July 11th, 2014

4 Steps to a B2B Content Marketing Strategy that Drives Revenue

By Tamar Weiss.

You’ve heard it ad nauseum, perhaps: Content is created to help your customers — not for you to talk about yourself.

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Wednesday, July 2nd, 2014

There’s No Magic Pill for Social Media Success

By Andrew Hutchinson.

There’s always some new diet trick floating around, right?

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Wednesday, July 2nd, 2014

Does eBay really hate paid search?

By Robert Durkin.

Is eBay’s latest report on paid search really a blow to search engine marketing? Or are we throwing the baby out with the bathwater?

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Tuesday, June 17th, 2014

Influence at the Crossroads of Tech, Context, and Mobile

By Phil Butler.

Everything we knew about tourism marketing has changed, or is about to.

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Monday, May 19th, 2014

Your digital marketing priorities in 2014?

By Dave Chaffey.

What’s New in Marketing? Our summary of digital marketing advice and developments in April 2014.

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Friday, April 11th, 2014

The Top 5 Mistakes Made When Setting Up Online Advertising (How to Avoid Them)

By Ben Harper.

The day has come when you’ve finally got sign off for that big new advertising campaign you’ve always wanted to run. You’re eager to take your business to the next level with your great paid search and social advertising plans.

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