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Recently social scoring website Klout announced that it has found a use for a large portion of the data it’s been collecting over the past five years with the launch of Klout for Business.

By Cameron Scott.

According to a pair of McKinsey consultants, companies aren’t adequately aware of all the ways their competitors can use social networks and related tools to gather information about them.

By Steve Olenski

In case you don’t know this about me I am a huge sports fan. Huge. The reason I bring this up is because the word “bandwagon” is often bandied about in the sports world as in “more and more fans are jumping on the [[insert name of team here]] bandwagon.” This jumping is associated with said team’s fortunes rising thus the sudden popularity therein.

By Isra Garcia.

There are several essential aspects to be taken into account when we prepare an online report that can justify the investment made by brands and sponsors. Not all aspects are necessarily related with the social and digital media, but can be anything that adds value to the brand or sponsor working with our company.

By Tia Fisher.

I don’t envy students and those starting out on the career ladder right now. Combining sharing with a career path, especially when you’re impulsive and inexperienced, is a social minefield.

By Brad Smith.

Social media isn’t easy.

There’s always a new platform you should sign up for, or a new feature you need to learn about. And everyday you’re reminded of just how far behind you are.

But here’s the good news.

By simply addressing a few mistakes with your social media strategy, you can improve your results and finally catch your breath.

By Mike Lewis.

Wondering if LinkedIn or Pinterest are right for your brand? You are not alone – marketers have been focusing their efforts on the Big 3 (Twitter, Facebook, and YouTube) but increasingly are looking to LinkedIn and Pinterest to build a presence and connect with their constituents.

By Tom Pick

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

By Anum Hussain.

Among their other duties, marketers are the folks who have the pleasure of interacting with fans and followers across every social platform.

By Joshua Benton.

News sites today are pockmarked with sharing buttons, those little “tweet this” or “like that” rectangles attached to seemingly every story these days.