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Posts Tagged ‘Social Media’

Wednesday, March 22nd, 2017

CEOs Embrace Social Media, But Struggle To Take It To Engagement Level

We are now at a point where CEOs need to truly embrace social engagement and move it up the next notch. Research released today from global communications and engagement firm Weber Shandwick finds that the majority of leading public (92 percent) and private (76 percent) company CEOs, as well as the top CEOs in Silicon [...]

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Tuesday, March 21st, 2017

Advertorial is Misleading but Persuasive

A new study published in the journal Communication Research shows that specific communication tactics used in advertorials are very persuasive. But why they are more effective than traditional advertisements? The investigation, which looked specifically at health advertorials, showed that advertorials, or “native advertisements” are actually far more persuasive than even ad agencies thought they were. [...]

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Tuesday, March 14th, 2017

Global Social Media Use Increased by 21 Percent in 2016

Ninety-one percent of social media users access social on mobile. According to the report called Digital in 2017, 50% of the world is now connected to the internet. The 2017 key findings include: Internet penetration increased by 10% in the last 12 months to hit 3.773 billion, or 50% of the world’s population. Global social [...]

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Tuesday, March 14th, 2017

More than two hours of social media a day doubles your risk of feeling isolated

By Nicola Bartlett.

Young adults who use social media feel more lonely, say psychologists.

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Tuesday, March 14th, 2017

10 Important Skills Your Social Media Manager Needs in 2017

By Alfred Lua.

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.

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Monday, March 13th, 2017

Watch Out Instagram, This Competitor Lets You Get Paid for Posting

For years, photo sharing on sites like Instagram has been driven by ‘likes’. Now, a social media company is experimenting with switching out those likes for cash. “Snap. Post. Paid.” is the slogan of Belacam, the site that has coupled likes with real payments of money. The system works on a one-to-one ratio where the [...]

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Thursday, March 9th, 2017

Nearly 25% of Small Businesses Still Not Using Social Media

A significant number of small- to medium-sized businesses have not yet adopted social media. In a recent survey of small business owners/managers, 24% said they currently don’t use social media for their business, while 8% don’t ever expect to use social media. The survey was conducted by Clutch, a B2B ratings and reviews firm, to [...]

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Thursday, March 9th, 2017

SocialWall aims to be a smarter way for brands to display social media mentions

By Steve O’Hear.

Born out of technology designed to help price a musician or band’s live performance, based on their social media presence, SocialWall aims to be a smarter way for brands to display social media mentions at events or in venues.

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Monday, March 6th, 2017

13 New Social Media Tools for 2017

By Sig Ueland.

Social media platforms and tools change quickly. Here is a list of new social media tools to try in 2017.

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Tuesday, February 28th, 2017

Virtual Reality Goes Into Our Bedrooms

One of our writers, Nicole Buckler, was invited to try some saucy virtual reality. And she was pretty impressed. According to most people, porn is not accepted as a legitimate media form. However if you look purely at numbers, it is THE MOST popular media form, across the world. And, there’s no denying that high [...]

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