By Bryan Nagy.

The Nielsen 2012 State of Social Media report was released earlier last week. I previously went over the report’s findings about the largest social networks of 2012. The report also contains some interesting information about advertising on social media and what it means for consumers.

Sourced from The Soomla Blog

Unless you have been living on another plant in the past 18 months, you must have heard that In-App Purchase is a great monetization model.

By Steve Olenski

In case you don’t know this about me I am a huge sports fan. Huge. The reason I bring this up is because the word “bandwagon” is often bandied about in the sports world as in “more and more fans are jumping on the [[insert name of team here]] bandwagon.” This jumping is associated with said team’s fortunes rising thus the sudden popularity therein.

By Manny Rivas.

Sure we all know about sexy viral videos, blending rakes, and beefy dudes in underpants, but what about YouTube for B2B?

By Suren Ter-Saakov.

The mantra, “check the statistics before you act” is repeated ad nauseam by SEM professionals, but what statistics are they talking about?

By Rand Fishkin.

Do more tweets of a URL lead to higher search rankings on Google? Do longer articles get more shares on Facebook? Do emails that contain images have lower open rates?

By Trevor Mogg.

Researchers have found that if you want to make your mobile device’s battery last longer, it may be better to avoid using free apps where possible.

By Greg Sterling.

As part of its far reaching report, “The State of the Media, US Digital Consumer Report,” Nielsen polled US consumers about their trust in advertising by media channel. The responses yield a kind of hierarchy of advertising trust, which varies slightly by gender.

By Steve Zelle.

Social media services like Twitter, Facebook and Google+ can provide companies with insight into how their brand is viewed. These services provide opportunities for interaction, to strengthen customer relationships, and can be used to research your business space.

FROM the archive of the 4As (American Association of Advertising Agencies) John Crichton (for trivia lovers, writer Michael’s dad) in conversation with Bill Bernbach, architect of modern advertising. It’s in two parts. Note the classic parting line from Bernbach: “That little thing, sitting by yourself and getting an idea, is far more important than all the [...]