Edited by Frédéric Filloux, sourced from Monday Note.

Both are great American newspapers, both suffer from the advertising slump and from the transition to digital. But the New York Times’ paywall strategy is making a huge difference.

Sourced from athenna.

Promotional items distributor 4imprint has created a new infographic to demonstrate the value of including promotional items as part of an organisation’s marketing mix.

By Rick Edmonds.

Gordon Borrell, newspaper reporter turned digital advertising analyst, has been tough on his old profession through the years.

By Mathew Ingram.

The fact that print is declining as a medium for journalism, and that newspapers are going to have to deal with that in a variety of ways, was brought home with a thud recently when Advance Publications and Postmedia announced they would no longer print some of their papers on certain days, in order to save money.

By Douglas Idugboe.

The paradigm of marketing has completely transformed over the last two decades. While legacy marketing techniques are still applicable, the world has moved over to a hybrid state of digital and conventional marketing.

By James Felici.

Whether on Kindle, iPad, Nook, or other LCD display, type suffers compared to print. So is good typography even possible for today’s electronic devices? From the standpoint of the craft’s two underlying principles — legibility and readability — the answer is “no.”

Sourced from Fluffy Links.

Nike is the world’s largest sports company, 30% bigger than nearest rivals Adidas. Scott Cendrowski has scribed an insightful article on CNN parchment exploring “How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era.

By Jordan Kurzweil.

It’s been said before, but it needs saying again (and again and again): PRINT IS DEAD. Across the publishing industry, year-over-year declines in revenue, subscriptions and circulation, are well documented.

By Derek Thompson.

Call it creative if you want, but this is what economic destruction looks like. Print newspaper ads have fallen by two-thirds from $60 billion in the late-1990s to $20 billion in 2011.

By Christopher Mims.

There is a species of magical thinking practiced by geeks whose experience is computers and electronics—realms of infinite possibility that are purposely constrained from the messiness of the physical world—that is typical of Singularitarianism, mid-90s missives about the promise of virtual reality, and now, 3-D printing.