By Rob Go.

I was spending some time with an MIT senior who is very involved with the startup community and has spent some time working at venture funded companies. We were chatting a bit about marketing for early stage companies. How important is it? Who does it well? Does it even matter? Etc.
She asked a pretty simple question: “What is marketing for a startup, really?”

By Douglas Idugboe.

Some say marketing is an art. Others claim it’s a well-defined science which follows convention and logic. I believe it’s a combination of both and it all depends on how/ where you apply it.

By Brad Smith.

.

Traditional newspapers and magazines only serve one purpose: to grab and hold your attention.

That’s exactly how content marketing and social media work. Your goal when using these techniques is to get people’s attention and gain their trust.

Sourced from The Drum.

The Drum caught up with a number of agencies to discover their views on how social media is changing the face of public relations, looking at whether the role of PR has become synonymous with social media, and whether the PR’s toolbox lends itself to leading the way in social media campaigns.

By Jim Tobin.

A lot of great marketers make lousy social media marketers. Most of the time they don’t even know how bad they are at it, probably because they’ve been so successful in some other kind of marketing (advertising, PR, CRM… something).

By Dennis Yu.

Sponsored stories can counter a decline in organic impressions, while increasing engagement rates and amplifying your word of mouth. Facebook does this by taking your existing content and fan actions, then promoting it to their friends.

The last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head.

By Tonya Garcia.

Many year-end listicles have focused on the top PR gaffes of the past year. However, the year has also shown the power to turn around a bad situation into good or, as the title of this top five list states, to turn PR lemons into sweet, refreshing public relations lemonade. Here are our choices for those instances where a fail was transformed into, as our contributor Nancy Lazarus calls it, a “tactful turnaround.”