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Posts Tagged ‘Pinterest’

Tuesday, March 1st, 2016

How to Track Your Brand on Instagram, Pinterest, Twitter and Tumblr Image recognition

By Bryan Bartlett.

The tortured idiom “a picture is worth a thousand words” is only true if you understand what the images are saying.

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Thursday, February 25th, 2016

Insiders say what’s going on inside $11 billion Pinterest — and it’s not all good

By Lara O’Reilly.

Pinterest is a strong contender to go public in 2016, having already been valued at $11 billion after raising $1.3 billion in funding.

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Wednesday, November 18th, 2015

A beginners guide to better measuring social ROI

By Himanshu Sareen.

Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI.

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Wednesday, October 21st, 2015

Pinterest CEO: Our Ads Are More Effective

By Martin Beck.

Ben Silbermann talks up Promoted Pins at Ad Week, says they have a lower than industry average opt-out rate.

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Wednesday, May 20th, 2015

Mobile social’s growth continues, except among younger consumers: study

By Michael Barris.

Social media usage continues to grow faster on mobile – especially on iPhones – than on desktop, suggesting that marketers must acknowledge that mobile is now the first screen and necessitating the creation of campaigns that involve the consumer as much as possible in content creation, according to a Temkin Group study.

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Thursday, March 5th, 2015

Pinterest’s plan to win over agency creatives

By John McDermott.

Pinterest’s head of brand and agency strategy Kevin Knight administered a simple test. Splashed on an extra-large screen monitor behind him were two “pins,” Pinterest posts, of nearly identical women’s loose knit sweaters.

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Wednesday, February 18th, 2015

Pinterest to sell ads based on what you’re thinking of buying

By Lisa Vaas.

Pinterest users, get ready to be squeeeeeeeeeeeeezed like the data-rich, spendy sponges that you are.

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Friday, December 19th, 2014

Live Online Shopping Data: The Gift That Keeps Giving This Season

By Michelle Killebrew.

This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adjustments.

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Tuesday, April 29th, 2014

The Top 8 Social Networks For Business

By Michael Brenner.

Recently, Adobe’s released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses.

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Monday, March 24th, 2014

4 Types of Content to Kick Start Your Content Marketing Plan

By Sarah Arrow.

Content is the lifeblood of the internet, without it, it would be like a library without books… Not much fun and certainly no learning points! I cannot imagine the internet without content, can you?

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