By Vahe Habeshian

US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel,

By Tony Ahn, M.Ed.

Let us try to unravel the mysteries of Internet marketing and digital public relations, one thread at a time.

Sourced from WordStream.

Understanding how to use Google AdWords is vital to your online marketing efforts, with AdWords being the most popular form of pay-per-click (PPC) marketing.

By Kaiserthesage.

Getting the best links from the most authoritative and most relevant sources around the web has gotten tougher this year.

By Sherry Lamoreaux.

“Integration is the glue that gives the marketing team access to intelligence about what’s going on in the market, and the ability to communicate efficiently across a variety of channels.”

By Ted, sourced from LogicPath.

A potential customer has just opened up your web site. They see a fancy introduction that grabs their attention. The little video sparks a laugh, and they stay on your site to find out more about your business.

By Sara Duane-Gladden.

With over 100 million monthly visitors, Pinterest is now the 3rd largest social network after Facebook and Twitter (Forbes).

By Tiffany Monhollon.

Online marketing has become an important part of the small business toolbox. In order to reach consumers and grow your business, there are a variety of tactics and tools you can use – from online advertising to social media marketing to reputation management and more.

By Miranda Miller.

Small and medium businesses face a number of challenges inherent to their size; many simply don’t have the budget, manpower, or in-house expertise to pull off the online marketing campaigns bigger companies can manage.

By Lee Odden.

As a key component of a hub and spoke online marketing strategy, blogs can be very effective for social media network engagement, online PR, customer service, and as search engine optimization assets.