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Posts Tagged ‘online marketing’

Wednesday, February 8th, 2017

Small Business Owners Are Embracing Online Marketing Tools Like Never Before

A majority of small business owners now embrace the use of online marketing channels like websites and social media to grow their company’s reputation and their revenue. But many have not harnessed the full potential of their online presence and may be leaving money on the table. This is according to a report released today [...]

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Friday, February 3rd, 2017

Online Ads Can Increase Both Online and Offline Retail Sales

According to a new study, online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions. The study titled “When Less is More: Data and Power in Advertising Experiments” was authored by Garrett Johnson of the University of Rochester, Randall Lewis of Netflix, and David Reiley of Pandora, [...]

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Monday, April 25th, 2016

3 Things That The “Used Car Salesman” Can Teach Us About Online Marketing

By Neil Patel.

“Used car salesman” is synonymous for sleazy, pushy, crooked sales.

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Friday, January 15th, 2016

7 Online Marketing Ingredients You Can’t Ignore in 2016

By Jonathan Long.

Online marketing constantly evolves: What worked in years past won’t necessarily be the most effective strategy today.

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Wednesday, September 16th, 2015

The tools you need when using scarcity in your marketing

By Sarah Arrow.

How many times have you made a buying decision because you were told that there were only so many of the item left?

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Friday, August 14th, 2015

5 Ways to Exercise & Develop Your Digital Marketing Muscles

By Ashley Zeckman.

Minnesota summers are so short that they often fly by in the blink of an eye. To make the most of the gorgeous weekend we just had, I found a bunch of active things to do.

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Wednesday, August 12th, 2015

Why You Should Focus On Trust, Not Traffic

By Mark Schaefer.

One of the most intoxicating measurements in all of marketing is “web traffic.”
It’s measurable. It’s binary. We can actually do something to affect the results. It makes us feel good to see the “hockey stick” graph of all these new visitors surfing our site.

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Tuesday, June 23rd, 2015

4 Critical Things Every Business Must Know About Mobile Marketing

By Mitch Meyerson.

In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing.

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Tuesday, February 3rd, 2015

6 Emailing Tips from the Best Online Marketing Blogs

By Erik Emanuelli.

Email marketing campaigns play an important role in developing a successful marketing strategy, and if you look at any number of effective email marketing campaigns, you’ll notice a few factors that they all have in common.

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Wednesday, September 10th, 2014

Using Social Listening to Focus Your Nonprofit Online Marketing Message

By Ron Sela.

The rapid ascendancy of social media over the past decade, with 71% of adults visiting social media sites through early 2014, has not gone unnoticed by nonprofits, about half of whom (48%) recognize its importance to their overall marketing strategy.

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