By Jim Belosic.

Do you know how your audience accesses Facebook?

Do your Facebook fans see your updates on their mobile devices?

By Larry Kim.

The mobile search market is experiencing out-of-control growth. Mobile searches have increased 200% year over year in 2012, and it’s predicted that within the next year, mobile will become the primary way people access Google’s services.

By Heather Leonard.

There’s no denying that more of us are using mobile devices, and that it’s changing the way we not only communicate, but live. Take a look at the latest presentation by respected venture capitalist Mary Meeker entitled Internet Trends. Here were her top 5, eye-opening stats:

Sourced from Slideshare.net.

What is the impact of social and mobile on big data? Why is it important and what are the challenges? And what about ‘small data’?

By Robin Carey.

With the swirl of what Ray Wang of Constellation dubbed “the SXSW for the Enterprise” having died down, I’m reflecting on my conversation with an old friend of Social Media Today’s, Mark Woollen, who now heads product marketing for the Sales Cloud at Salesforce.

By Marketing Land Infographics.

What’s the most popular email client out there? The iPhone, which stats says now is used by more people than Outlook. That goes along with a trend of more email now being opened on mobile devices than in desktop clients, though the use of webmail could be happening in both places.

By Jolie O’Dell.

There are moments in your life as a mobile developer when you actually don’t want or need your app to get super popular — for example, when you’re building an app for internal corporate use only, or when you’re testing a new version of an app among a small group of employees and friends.

Split (or A/B) testing is a tried and true method to optimize the strength of your marketing campaign. It’s a simple experiment: two approaches are measured against each other to determine which is most effective. Traditional split testing can be impractical, expensive, and take months for conclusive results. With text message marketing, split tests can [...]

By Andre Bourque.

Speaking at the Mobile and Web Developers Conference in San Francisco last week, Opera Software’s EVP, Mahi de Silva, issued the company’s State of the Mobile Web assessment.

Sourced from http://adwords.blogspot.ie

Last week, in partnership with the Learn With Google program, we held our first “Mobile Education Week” webinar series for your agency or business to learn more about the tools and resources to help you succeed on mobile.