Views & Opinions

Posts Tagged ‘Mobile’

Tuesday, March 14th, 2017

Global Social Media Use Increased by 21 Percent in 2016

Ninety-one percent of social media users access social on mobile. According to the report called Digital in 2017, 50% of the world is now connected to the internet. The 2017 key findings include: Internet penetration increased by 10% in the last 12 months to hit 3.773 billion, or 50% of the world’s population. Global social [...]

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Thursday, December 22nd, 2016

All-The-Time Mobile Shopping Heads Into Holidays; 56% Can’t Imagine Life Without Phone

By Chuck Martin.

As the annual mobile commerce benchmark of holiday shopping approaches, it looks like it could be yet another mobile moment.

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Monday, November 28th, 2016

Google Says: Good Luck Getting Consumers’ Attention

By Gavin O’Malley.

Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google.

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Friday, July 8th, 2016

Google crams fully-functional smartphone apps into mobile ads

By Sean Buckley.

Streaming technology will pipe 60-second app trials directly to your phone.

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Thursday, July 7th, 2016

Top 11 digital advertising strategies you should use for mobile

By Scott Gerber.

If automatic ad blocking on iOS can teach you anything as a startup founder, it’s that you should never rely on just one strategy to carry any aspect of your business, and advertising is no exception.

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Monday, April 25th, 2016

Clean Ads, Native Ads, No Ads

A new publisher survey points to promising solutions in the battle against ad blockers. By Peter Marsh of  NEWSCYCLE Solutions Your typical news website takes almost eight seconds for a page to load. That same page loads in less than two seconds when an ad blocker is installed on the visitor’s desktop or mobile device. [...]

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Monday, February 15th, 2016

OnePlus X, the hottest phone you’ve never heard of, now widely available

By Katie Collins.

When you’re looking for a new phone, a handful of names spring to mind. Apple, Samsung, Motorola and LG have spent years establishing themselves as popular household names in the world of mobile devices.

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Tuesday, February 9th, 2016

Mozilla’s Founder Wants to Block Ads on Mobile So He Can Serve You Different Ads

Sourced from Motherboard.

Ad blockers are becoming increasingly common, but if you’re an avid reader, maybe you feel a little twinge of guilt at depriving your favorite website the smidgen of revenue it earns off your clicks.

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Tuesday, February 9th, 2016

More Ad Dollars Focus On Reaching Millennials On Mobile

By Ben Frederick.

Advertisers are looking to spend even more money going after Millennials in 2016, according to a report from Advertiser Perceptions.

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Tuesday, September 29th, 2015

Facebook Increases Share Of Ad Budgets, $12B Forecast In 2017

By Gavin O’Malley.

By 2017, Facebook is now on track to rake in roughly $12.14 billion in U.S. digital ad revenues, according to a newly revised forecast from eMarketer.

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