Views & Opinions

Posts Tagged ‘marketing’

Tuesday, March 21st, 2017

Advertorial is Misleading but Persuasive

A new study published in the journal Communication Research shows that specific communication tactics used in advertorials are very persuasive. But why they are more effective than traditional advertisements? The investigation, which looked specifically at health advertorials, showed that advertorials, or “native advertisements” are actually far more persuasive than even ad agencies thought they were. [...]

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Tuesday, March 14th, 2017

Global Social Media Use Increased by 21 Percent in 2016

Ninety-one percent of social media users access social on mobile. According to the report called Digital in 2017, 50% of the world is now connected to the internet. The 2017 key findings include: Internet penetration increased by 10% in the last 12 months to hit 3.773 billion, or 50% of the world’s population. Global social [...]

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Thursday, March 9th, 2017

Nearly 25% of Small Businesses Still Not Using Social Media

A significant number of small- to medium-sized businesses have not yet adopted social media. In a recent survey of small business owners/managers, 24% said they currently don’t use social media for their business, while 8% don’t ever expect to use social media. The survey was conducted by Clutch, a B2B ratings and reviews firm, to [...]

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Tuesday, February 14th, 2017

No Budget, No Problem: 5 Free Marketing Tactics Guaranteed to Deliver

By Adam Heitzman

Don’t have funds to compete with big brands on marketing? There are plenty of free marketing tactics small businesses can do that deliver results on little to no budget.

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Wednesday, February 8th, 2017

Small Business Owners Are Embracing Online Marketing Tools Like Never Before

A majority of small business owners now embrace the use of online marketing channels like websites and social media to grow their company’s reputation and their revenue. But many have not harnessed the full potential of their online presence and may be leaving money on the table. This is according to a report released today [...]

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Friday, February 3rd, 2017

Online Ads Can Increase Both Online and Offline Retail Sales

According to a new study, online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions. The study titled “When Less is More: Data and Power in Advertising Experiments” was authored by Garrett Johnson of the University of Rochester, Randall Lewis of Netflix, and David Reiley of Pandora, [...]

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Wednesday, January 18th, 2017

Three Ways Snapchat Is Changing the Marketing Landscape

By Chris Gomersall.

Just when brands get the hang of a new digital platform, they are introduced to another—or at least a whole new function of an existing one.

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Tuesday, January 17th, 2017

Jealous People Spend More on Retail Therapy

Jealousy is a curse! But good for retailers. Have you ever felt jealous about the attention your romantic partner was giving to someone else? Perhaps your significant other seems to be enjoying a conversation with someone a little too much, or a co-worker is flirting with your partner at a company holiday party. Researcher Xun [...]

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Tuesday, January 10th, 2017

Micro-influencers hold more power than advertisements, says new guide on influencer marketing

By Ayesha Salim.

Around 92% of consumers make purchases based on recommendations from their immediate network over advertisements, according to Curalate’s new guide on influencer marketing.

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Thursday, January 5th, 2017

What do Google Search Queries Reveal about Brand Attitudes?

Researchers worked with Google to compare brand surveys to online searches. It has been widely thought that brand search volume – the counts of queries that a search engine receives from users that include specific brand names, like “iPhone” – can predict sales for that brand. Google makes this information available to marketers for free [...]

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