Views & Opinions

Posts Tagged ‘marketing’

Tuesday, February 14th, 2017

No Budget, No Problem: 5 Free Marketing Tactics Guaranteed to Deliver

By Adam Heitzman

Don’t have funds to compete with big brands on marketing? There are plenty of free marketing tactics small businesses can do that deliver results on little to no budget.

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Wednesday, February 8th, 2017

Small Business Owners Are Embracing Online Marketing Tools Like Never Before

A majority of small business owners now embrace the use of online marketing channels like websites and social media to grow their company’s reputation and their revenue. But many have not harnessed the full potential of their online presence and may be leaving money on the table. This is according to a report released today [...]

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Friday, February 3rd, 2017

Online Ads Can Increase Both Online and Offline Retail Sales

According to a new study, online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions. The study titled “When Less is More: Data and Power in Advertising Experiments” was authored by Garrett Johnson of the University of Rochester, Randall Lewis of Netflix, and David Reiley of Pandora, [...]

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Wednesday, January 18th, 2017

Three Ways Snapchat Is Changing the Marketing Landscape

By Chris Gomersall.

Just when brands get the hang of a new digital platform, they are introduced to another—or at least a whole new function of an existing one.

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Tuesday, January 17th, 2017

Jealous People Spend More on Retail Therapy

Jealousy is a curse! But good for retailers. Have you ever felt jealous about the attention your romantic partner was giving to someone else? Perhaps your significant other seems to be enjoying a conversation with someone a little too much, or a co-worker is flirting with your partner at a company holiday party. Researcher Xun [...]

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Tuesday, January 10th, 2017

Micro-influencers hold more power than advertisements, says new guide on influencer marketing

By Ayesha Salim.

Around 92% of consumers make purchases based on recommendations from their immediate network over advertisements, according to Curalate’s new guide on influencer marketing.

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Thursday, January 5th, 2017

What do Google Search Queries Reveal about Brand Attitudes?

Researchers worked with Google to compare brand surveys to online searches. It has been widely thought that brand search volume – the counts of queries that a search engine receives from users that include specific brand names, like “iPhone” – can predict sales for that brand. Google makes this information available to marketers for free [...]

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Wednesday, December 21st, 2016

Why influencer marketing is the new inbound marketing for retailers

By Chiara Di Rago.

‘Inbound marketing’ has been classified as the proven methodology of sales for the digital age. Sustained engagement on social media platforms and having an active online presence has become vital to the survival of many retail brands.

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Wednesday, December 14th, 2016

Marketers Note: Women and Men Really do See Things Differently

Women and men look at faces and absorb visual information in different ways, which suggests there is a gender difference in understanding visual cues, according to a team of scientists that included psychologists from Queen Mary University of London (QMUL). Researchers found that women looked more at the left-hand side of faces and had a [...]

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Tuesday, December 6th, 2016

Smells Like Christmas Spirit

Getting the right scent to waft across a retail outlet can lead to increased retail sales. Scientists and business people have known for decades that certain scents – pine boughs at Christmas, baked cookies in a house for sale – can get customers in the buying spirit. Eric Spangenberg, a pioneer in the field and [...]

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