By David Cohen.

Facebook introduced yet another way to promote offers, with some page administrators seeing a “Create Offer” module to the right of their insights charts.

By David Cohen.

Adobe continues to report strong performances for ad campaigns using real-time bidding platform Facebook Exchange via its Adobe Media Optimizer, saying that FBX ads are far outperforming search campaigns in terms of driving registrations on the sites of advertising brands.

By David Armano.

In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity.

Sourced from www.allfacebook.com

Boomerang, which allows users to give gifts to their Facebook friends, announced Monday that 1 million gifts have been claimed on the platform.

By Pam Dyer.

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line.

By Pam Dyer.

Use the right colors to increase brand recognition and drive purchasing.
It’s more important than ever for brands to project their value. Marketers in general understand the need for consistency in color and design.

By Verónica Maria Jarski.

Though not competing for the Iron Throne, Sales and Marketing have long warred against one another in struggles worthy of a “Game of Thrones” TV episode.

By Esmeralda Swartz.

At the inaugural Chief Digital Officer Summit in New York in March, where I moderated a panel discussion with CDOs from such companies as Disney ABC Studios, BBC, PBS and Rogers, defining the emerging role of the CDO was a key topic.

By Andrew Frank.

Digital marketing is forging a new relationship between technology and marketing.

By Vahe Habeshian

US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel,