Views & Opinions

Posts Tagged ‘marketers’

Monday, December 12th, 2016

Marketing ROI: How to Get Actionable Insights From Google Analytics

By Jennifer Blackburn.

Faster than marketing teams can keep up, today’s marketing content is often shared across social channels, in email campaigns, and on third-party sites. It’s a good problem to have…

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Monday, November 14th, 2016

5 Incredibly Effective Digital Marketing Strategies That Most Marketers Are Too Afraid To Try

By Neil Patel.

What are you doing to embrace and tackle marketing industry changes? Are you afraid to try new things? Or are you fearless?

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Thursday, March 3rd, 2016

Why media buying will get harder in 2016

By George Patten.

Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture’s managing director.

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Friday, February 5th, 2016

Content Marketing: Eight Ways Consumers Are Engaging With Digital Content Today And What It Means For Marketers

Sourced from Aol Advertising.

Marketers have always been storytellers, leveraging television commercials, magazine advertisements or a range of other formats to push out their messages.

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Monday, November 9th, 2015

Why Instagram should be the channel of choice for marketers

By Stephanie Carr.

It’s hard to believe that, just five years ago, two twenty-somethings launched a simple iPhone app called Instagram.

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Wednesday, September 16th, 2015

The tools you need when using scarcity in your marketing

By Sarah Arrow.

How many times have you made a buying decision because you were told that there were only so many of the item left?

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Thursday, May 21st, 2015

3 ways to accelerate your digital marketing journey

Sourced from Marketing.

New research released by Adobe with CMO Council, shows confidence in the value of digital marketing is still growing.

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Thursday, May 7th, 2015

Twitter Struggling To Prove Ad Value; Salesforce Merger Speculation

Sourced from ad exchanger.

Twitter’s having a hard time proving its direct-response ads can drive sales, according to the WSJ.

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Friday, April 10th, 2015

10 Reasons to Use Social Networks

By Gabriella Sannino.

Using social networks is a must for most businesses, when it comes to online marketing.

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Wednesday, March 18th, 2015

What programmatic TV means for UK marketers

By Seb Joseph.

Media bought using programmatic technology has dominated column inches across ad land recently.

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