Sourced from Venture Beat.

I’ve spent the last two years learning everything I can about “growth hacking.” I co-run the Growth Hackers Conference with Erin Turner, led efforts to build Udemy’s user base, and consulted/advised companies like Lyft, Wedding Party, TenderTree and Sokikom.

By Jonathan Farrington.

You must admit it does seem as though everyone’s focus these days is on creating new leads, which is understandable … to a degree.

Sourced from Tom Fishburne Marketoonist.

It cracks me up that there are two main disciplines that require one-way mirrors: market research and police interrogation (although I imagine that market research is the only one that stocks bowls of M&Ms on the dark side of the glass).

By B. Bonin Bough.

Mobile technology presents all marketers with a tantalizing proposition. Mobile devices function like an extension of ourselves, present throughout every moment of our day, an arm’s reach away at night, and panic-inducing when outside our reach. They are globally ubiquitous, and ownership frequently transcends economic and social boundaries.

By Pamela Vaughan.

Marketers “sent” emails in 1995. They were fresh and manually made-to-order. Today, marketers “set” emails. They’re pre-made, automated, and usually very effective.

By Drew McLellan.

Storytelling, storytelling, and more storytelling.

Seems like every marketing book, blog (including mine if you’ve been reading this week’s posts) and study is talking about how we should be using storytelling as a marketing technique.

By Joanna Lord.

A few years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I’m sure of now is that Facebook advertising is here to stay.

By Jason Falls.

Brand and agency marketers don’t see social media marketing as a lead or sales generation channel, don’t spend much money on it but insist that it’s an integral part of the marketing and business mix.

By Sarah Goliger.

All too often, we think of marketing and sales as separate entities within an organization.

Sourced from Social Bakers.

Your business in social media is for your customers. If you know which social platforms work best for your type of business, you are in a great position to build relationships, reach new fans and followers and drive sales.