By Mary Wagner.

Social media marketing is great for business. It’s engaging, informative, and inexpensive, not to mention fun. And with the proper investment of time and effort, most businesses can get the hang of basic social networks.

Sourced from www.businessesgrow.com

As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success.

By Cameron Scott.

According to a pair of McKinsey consultants, companies aren’t adequately aware of all the ways their competitors can use social networks and related tools to gather information about them.

By Adam Van Brimmer.

The most important tool a business needs to fix its social media content strategy can’t be bought online or found on a blog or in a chat room.

By Tia Fisher.

I don’t envy students and those starting out on the career ladder right now. Combining sharing with a career path, especially when you’re impulsive and inexperienced, is a social minefield.

By Sujan Patel.

With all of Google’s post-Penguin focus on natural link building and the increasingly high weight given to social performance by the company’s algorithms, it’s clear that social media marketing should be a priority for every business operating online these days.

By Sean Carlos.

While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you understand their limitations as well as their strengths.

By Devon Glenn.

If you’re looking for an investor, don’t try to friend one on Facebook. A new survey reveals that 73 percent of investors use LinkedIn to research financial decisions — more than Facebook, Google+, and Twitter combined.

By John Beveridge.

As I’ve mentioned in this blog before, LinkedIn is the most effective social media network for B2B lead generation.

By Mike Lewis.

Wondering if LinkedIn or Pinterest are right for your brand? You are not alone – marketers have been focusing their efforts on the Big 3 (Twitter, Facebook, and YouTube) but increasingly are looking to LinkedIn and Pinterest to build a presence and connect with their constituents.