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Posts Tagged ‘Google’

Wednesday, February 22nd, 2017

Google pushes ahead to make its cloud better for Windows enterprise users

By Mary Jo Foley.

Google is looking to attract Microsoft enterprise customers with new beta versions of images for SQL Server Enterprise and Windows Server Core for Google Compute Engine.

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Wednesday, February 1st, 2017

The Most Important Google Search Rank Factors [Infographic]

By Ayaz Nanji.

Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a webpage, according to recent research from Searchmetrics.

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Thursday, January 5th, 2017

What do Google Search Queries Reveal about Brand Attitudes?

Researchers worked with Google to compare brand surveys to online searches. It has been widely thought that brand search volume – the counts of queries that a search engine receives from users that include specific brand names, like “iPhone” – can predict sales for that brand. Google makes this information available to marketers for free [...]

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Monday, November 28th, 2016

Google’s bet on virtual reality has a long way to go

By Steve Kovach.

If you want to believe the tech pundits, industry gurus, and prognosticators, we’re at the beginning of a new era of computing thanks to virtual reality.

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Monday, November 28th, 2016

Google Says: Good Luck Getting Consumers’ Attention

By Gavin O’Malley.

Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google.

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Wednesday, November 23rd, 2016

Engineers Find Facebook Mobile Data Up To 80% Inaccurate

By Laurie Sullivan.

Rakuten Marketing engineers believe they have uncovered a measurement flaw in Omniture, Google Analytics, Coremetrics and other analytics packages that measure the click-through rates (CTRs) and cost per clicks (CPCs) for Facebook mobile campaigns.

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Friday, November 11th, 2016

What the Touch Bar says about Apple’s approach to innovation

By Timothy B. Lee.

I was skeptical of the Touch Bar when I first read rumors about it earlier this week. Those rumors turned out to be true: The newest MacBook Pro has a small touchscreen above the keyboard, where there used to be a row of physical “function” keys.

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Wednesday, November 2nd, 2016

Guardian CEO David Pemsel tells us how much damage Google and Facebook are doing to the news business

By Jake Kanter.

David Pemsel is more than a year into his job as chief executive of the Guardian Media Group.

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Friday, October 28th, 2016

Google’s G Suite gets five new productivity features

By Frederic Lardinois.

Google’s G Suite, the new name for what was previously called Google Apps for Work, is getting a couple of small but nifty updates.

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Tuesday, October 11th, 2016

Newspapers warn government over Google and Facebook taking digital adspend

By Gurjit Degun.

Newspaper publishers have called on the government to create a fairer “value chain” with digital media owners including Google and Facebook.

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