Views & Opinions

Posts Tagged ‘facebook’

Friday, November 25th, 2016

How to Make People Talk about Your Brand in Social Media

One of the most challenging part of public relations (if you are a startup or a small business) is on how much money you are willing to spend in PR activities to encourage people to talk about your products or services.  Since budget in PR is often limited, you have to find other alternative ways [...]

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Wednesday, November 23rd, 2016

Engineers Find Facebook Mobile Data Up To 80% Inaccurate

By Laurie Sullivan.

Rakuten Marketing engineers believe they have uncovered a measurement flaw in Omniture, Google Analytics, Coremetrics and other analytics packages that measure the click-through rates (CTRs) and cost per clicks (CPCs) for Facebook mobile campaigns.

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Tuesday, November 8th, 2016

WhatsApp under fire for sharing user data with Facebook

By Kris Carlon.

These user data stories are always interesting because half of us don’t care if one app shares our data with another, especially one that owns them.

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Wednesday, November 2nd, 2016

Guardian CEO David Pemsel tells us how much damage Google and Facebook are doing to the news business

By Jake Kanter.

David Pemsel is more than a year into his job as chief executive of the Guardian Media Group.

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Wednesday, October 19th, 2016

Facebook’s Bad Year Just Got a Lot Worse

By Hudson Hongo.

While Facebook’s stock has continued to boom throughout 2016, this year has been full of PR nightmares for the world’s most popular social network, which, among other things, has been accused of censorship, grilled by the US Senate and sued by the IRS in recent months.

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Tuesday, October 11th, 2016

Newspapers warn government over Google and Facebook taking digital adspend

By Gurjit Degun.

Newspaper publishers have called on the government to create a fairer “value chain” with digital media owners including Google and Facebook.

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Monday, October 10th, 2016

Sir Martin Sorrell Has Harsh Words for Facebook’s Fake Data in ‘Overstategate’

By Erik Oster.

In case you missed it (you didn’t): advertisers everywhere are up in arms after it was revealed that Facebook has “vastly overestimated” the average viewing time for videos on its platform, according to a scoop in The Wall Street Journal.

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Monday, October 10th, 2016

Publishers Should Love Google And Facebook, Tackle News-Thieving Parasite Start-Ups Instead

By Sean Hargrave.

The media landscape is fragmented and confusing right now, so much so that the News Media Association has asked the Government to do something about Google and Facebook’s influence.

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Friday, September 30th, 2016

How Channel 4 News grew its monthly Facebook video views to 200 million

By Jessica Davies.

In the last year, U.K. broadcaster Channel 4 News has entirely stopped posting text and static photos to social media to focus almost exclusively on video.

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Wednesday, September 28th, 2016

How to turn off read receipts: Stop friends seeing if you’ve read Facebook, WhatsApp and Twitter messages

By Andrew Griffin.

Most messaging apps turn read receipts on by default, and some don’t even let you switch them off – but doing so can be a respite from passive aggression and spying.

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