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Posts Tagged ‘facebook’

Thursday, February 23rd, 2017

Social Media and Politics: Indian PM Modi is the Most Followed World Leader on Facebook

Facebook has considerable power and influence, something that world leaders know all too well. Indian Prime Minister Narendra Modi is the most followed world leader on Facebook with 40 million followers on his personal page. U.S. President Donald J. Trump is in second place with 20 million followers on his personal page, according to the [...]

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Thursday, February 16th, 2017

Now MailChimp Is Helping Small Businesses Buy Facebook Ads

By Steven Melendez.

The company famous for email campaigns wants to be a one-stop shop for online marketing.

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Tuesday, February 14th, 2017

Facebook’s execs just revealed their shameless plan for taking down Snapchat

By Mike Murphy.

Snapchat parent company Snap filed to become a public company today, and arguably the largest threat to its future, Facebook, had its quarterly earnings call yesterday.

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Tuesday, February 7th, 2017

Now Proven by Scientists: Facebook is Used to Screen Job Candidates

New research published by the top impact scientific journal New Media & Society shows that employers use Facebook to screen job candidates. In fact, a Facebook profile picture affects a candidate’s chances of appointment about as much as the picture on a CV. Employers have limited information when they make their first selection of the [...]

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Friday, January 20th, 2017

10 Facts You Didn’t Know About Facebook Advertising

By Rocco Baldassarre.

What works today may not work tomorrow.

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Friday, January 6th, 2017

Shedding light on Facebook’s “dark posts” (the next big thing for biz?)

By Roger Jones.

We all want to feel connected, that we’re part of a brand bigger than ourselves. And we want the brands we support to have a similar feeling towards us.

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Wednesday, January 4th, 2017

Facebook Mobile Ads Generate 72% Higher Returns Than Desktop

Sourced from Retail TouchPoints

Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide a 72% higher return on ad spend (ROAS), according to data from Rakuten Marketing.

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Friday, December 23rd, 2016

Facebook admits to miscalculating more of its advertising metrics

By Alex Heath.

Facebook said in a blog post on Friday that it has been miscalculating more of its viewership metrics for advertisers.

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Tuesday, December 13th, 2016

2016 – The Year in Review According to Social Media

Yes facebook have released a press release about what we humans were most obsessed with on social media in 2016. And surprisingly, it wasn’t cats all up in that top ten. By Nicole Buckler Even though 2016 sucked overall, there were some things right up there that made us happy, like PokémonGo. Thank you Pokémon, [...]

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Friday, November 25th, 2016

How to Make People Talk about Your Brand in Social Media

One of the most challenging part of public relations (if you are a startup or a small business) is on how much money you are willing to spend in PR activities to encourage people to talk about your products or services.  Since budget in PR is often limited, you have to find other alternative ways [...]

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