Views & Opinions

Posts Tagged ‘facebook’

Friday, January 20th, 2017

10 Facts You Didn’t Know About Facebook Advertising

By Rocco Baldassarre.

What works today may not work tomorrow.

Read more
Friday, January 6th, 2017

Shedding light on Facebook’s “dark posts” (the next big thing for biz?)

By Roger Jones.

We all want to feel connected, that we’re part of a brand bigger than ourselves. And we want the brands we support to have a similar feeling towards us.

Read more
Wednesday, January 4th, 2017

Facebook Mobile Ads Generate 72% Higher Returns Than Desktop

Sourced from Retail TouchPoints

Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide a 72% higher return on ad spend (ROAS), according to data from Rakuten Marketing.

Read more
Friday, December 23rd, 2016

Facebook admits to miscalculating more of its advertising metrics

By Alex Heath.

Facebook said in a blog post on Friday that it has been miscalculating more of its viewership metrics for advertisers.

Read more
Tuesday, December 13th, 2016

2016 – The Year in Review According to Social Media

Yes facebook have released a press release about what we humans were most obsessed with on social media in 2016. And surprisingly, it wasn’t cats all up in that top ten. By Nicole Buckler Even though 2016 sucked overall, there were some things right up there that made us happy, like PokémonGo. Thank you Pokémon, [...]

Read more
Friday, November 25th, 2016

How to Make People Talk about Your Brand in Social Media

One of the most challenging part of public relations (if you are a startup or a small business) is on how much money you are willing to spend in PR activities to encourage people to talk about your products or services.  Since budget in PR is often limited, you have to find other alternative ways [...]

Read more
Wednesday, November 23rd, 2016

Engineers Find Facebook Mobile Data Up To 80% Inaccurate

By Laurie Sullivan.

Rakuten Marketing engineers believe they have uncovered a measurement flaw in Omniture, Google Analytics, Coremetrics and other analytics packages that measure the click-through rates (CTRs) and cost per clicks (CPCs) for Facebook mobile campaigns.

Read more
Tuesday, November 8th, 2016

WhatsApp under fire for sharing user data with Facebook

By Kris Carlon.

These user data stories are always interesting because half of us don’t care if one app shares our data with another, especially one that owns them.

Read more
Wednesday, November 2nd, 2016

Guardian CEO David Pemsel tells us how much damage Google and Facebook are doing to the news business

By Jake Kanter.

David Pemsel is more than a year into his job as chief executive of the Guardian Media Group.

Read more
Wednesday, October 19th, 2016

Facebook’s Bad Year Just Got a Lot Worse

By Hudson Hongo.

While Facebook’s stock has continued to boom throughout 2016, this year has been full of PR nightmares for the world’s most popular social network, which, among other things, has been accused of censorship, grilled by the US Senate and sued by the IRS in recent months.

Read more
Web Design by ICAN Digital Agency