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Posts Tagged ‘Email Marketing’

Friday, December 16th, 2016

Five Steps to Integrating Your Blog, Social Media, and Email Marketing

By Joe Griffin.

Although 95% of marketers say they know how vital multi-channel marketing is for targeting potential customers, only 14% say they run coordinated marketing campaigns across all channels, according to CMO.com.

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Thursday, September 15th, 2016

Best Email Marketing Subject Lines To Increase Open Rate

By Felix Tarcomnicu.

On a regular day, I get about 30 new emails in my inbox, but I never open more than 30% of them. I venture to say that this is the case with you as well.

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Monday, July 4th, 2016

Using Email to Acquire New Customers

By Carolyn Nye.

Finding new prospects for an ecommerce business and getting them to convert into actual customers can be difficult.

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Friday, May 6th, 2016

These Are the Biggest Disruptors to the Future of Email Marketing

By Chad White.

Email marketing has changed significantly over the past several years—driven by migration of email reading to mobile devices, the debut of email on wearables like the Apple Watch, and broad adoption of engagement-based email filtering by inbox providers.

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Wednesday, May 4th, 2016

4 Email-marketing Tips to Drive (More) Sales

By Carolyn Nye.

There are many ways to increase the effectiveness of email marketing, from testing subject lines and creative to increasing frequency and discounts.

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Thursday, March 31st, 2016

Finish Line Tells Us What Customers Want in Email Marketing

By Regina Love.

For leading athletic retailer Finish Line, a memorable customer experience means focusing on product, presentation and people.

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Wednesday, January 6th, 2016

As marketers, do we really understand interruption?

By Ben Davis.

The power of digital technology can blind marketers to the simple question of ‘will the customer use it?’

Too often, marketing technology is interruptive, based on providing value for the business but wish-washy engagement for the customer.

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Tuesday, October 20th, 2015

Spam: The 4-letter Word of Email Marketing

By Charles Gaiennie.

According to the Oxford Dictionary, spam, at least within the context of email marketing, is defined as “Irrelevant or inappropriate messages sent on the Internet to a large number of recipients.”

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Friday, September 25th, 2015

Email Marketing: 5 Ways to Get More Email Subscribers

By Talia Wolf.

Email marketing is an essential part for every conversion optimization strategy. It has long been used to reduce cart abandonment, increase returning customers and of course build and maintain a relationship with customers.

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Tuesday, September 22nd, 2015

Marketing the Millennial Customer Using Email

By Kerry Reilly.

In my last post, I promised to come back with the results of our survey on email marketing. Those results are in and they are quite revealing. I’d like to focus on the Millennials, given that their numbers on email marketing demonstrate a digital maturity beyond any other demographic. Millennials are the 18–34 age demographic.

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