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Posts Tagged ‘digital’

Wednesday, May 22nd, 2013

Two strategies: The Washington Post vs. The NYT

Edited by Frédéric Filloux, sourced from Monday Note.

Both are great American newspapers, both suffer from the advertising slump and from the transition to digital. But the New York Times’ paywall strategy is making a huge difference.

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Friday, May 17th, 2013

What’s the Fuss About Native Ads?

Edited by Frédéric Filloux.

In the search for new advertising models, Native Ads are booming. The ensuing Web vs. Native controversy is a festival of fake naïveté and misplaced indignation.

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Thursday, April 11th, 2013

DEMYSTIFYING DIGITAL | Advantages of online marketing

By Tony Ahn, M.Ed.

Let us try to unravel the mysteries of Internet marketing and digital public relations, one thread at a time.

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Tuesday, April 2nd, 2013

Conde Nast Creates Digital Catalysts To Link Advertisers To Readers

By Gavin O’Malley,

Relying on years of audience and brand data, Condé Nast is rolling out a new digital marketing tool, which it says can connect advertisers with its most influential readers.

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Monday, March 11th, 2013

Why Digital Natives don’t like newspapers

By Alan D. Mutter.

Several years ago, the Washington Post convened a series of focus groups to learn why most individuals under the age of 45 did not subscribe to the newspaper – a problem persisting to this day throughout the overwhelmingly print-centric industry.

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Wednesday, November 14th, 2012

Death of a classified salesman: The struggle to ignite old ads in new media

By Robert Andrews.

Publishers reliant on classified advertising are getting hurt by the UK’s fragile local economy. Some are now desperately courting alternative advertising models, but our earnings round-up shows their growth is so far being wiped out.

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Friday, October 26th, 2012

Anametrix Attracts More Funding, Launches Campaign Analytics Tool

By Marisa Peacock.

Anametrix, a cloud-based, real-time digital analytics platform provider, has secured both a US$ 4.4 million Series A funding round and has announced its new Campaign Analytics product, which provides B2C marketers a holistic view of marketing mix performance.

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Wednesday, September 5th, 2012

Bibliothèque graphics and signage for Google Web Lab

By Mark Sinclair.

Bibliothèque has designed the environmental graphics and signage for Google Web Lab, a series of interactive digital experiments currently installed at the Science Museum in London…

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Thursday, July 12th, 2012

What happens when a newspaper is just another digital voice?

By Mathew Ingram.

The fact that print is declining as a medium for journalism, and that newspapers are going to have to deal with that in a variety of ways, was brought home with a thud recently when Advance Publications and Postmedia announced they would no longer print some of their papers on certain days, in order to save money.

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Wednesday, May 2nd, 2012

Finally, a Reason to Read Magazines on a Tablet

By Peter Kafka.

Remember Next Issue Media, the “Hulu for Digital Magazines” consortium made up of the biggest names in publishing? It has finally delivered something worth talking about: Call it Netflix for Magazines.

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