Views & Opinions

Posts Tagged ‘digital’

Wednesday, December 21st, 2016

Why influencer marketing is the new inbound marketing for retailers

By Chiara Di Rago.

‘Inbound marketing’ has been classified as the proven methodology of sales for the digital age. Sustained engagement on social media platforms and having an active online presence has become vital to the survival of many retail brands.

Read more
Wednesday, December 21st, 2016

‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency

By Robert Andrews.

It is one of the leading lights among paid-for online news publishers, with 625,000 premium digital subscribers, but that isn’t stopping The Financial Times from making money from new-style advertising, too.

Read more
Friday, October 14th, 2016

The Lad Bible hires 16-year-olds in its newsroom to understand the next phase of digital media

By Ian Burrell.

The Lad Bible, one of the UK’s fastest growing news and entertainment publishers, has begun to hire 16-year-olds and place them at the heart of its editorial operation.

Read more
Monday, June 13th, 2016

The Future of Digital Advertising

Sourced from marketoonist.

The New York Times ran an article last week on digital ad formats that are technologically designed to be annoying:

Read more
Monday, April 25th, 2016

Clean Ads, Native Ads, No Ads

A new publisher survey points to promising solutions in the battle against ad blockers. By Peter Marsh of  NEWSCYCLE Solutions Your typical news website takes almost eight seconds for a page to load. That same page loads in less than two seconds when an ad blocker is installed on the visitor’s desktop or mobile device. [...]

Read more
Wednesday, December 30th, 2015

Online Quizzes: The Digital Ads Your Audience Won’t Want To Block

By Rony Donio.

If the music industry can survive free streaming and downloads, then the advertising industry can overcome ad blocking.

Read more
Monday, August 24th, 2015

This team of serial entrepreneurs wants to make it dead simple for digital celebrities to make money off of Instagram, Snapchat, and Vine

By Jillian D’Onfro.

We’re in the “age of the influencer,” according to serial entrepreneur Krishna Subramanian.

Read more
Friday, August 14th, 2015

The Real Value of “Non-Working” Dollars in Digital Advertising

By Julia Amorim, CEO at MediaNet.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Read more
Wednesday, June 3rd, 2015

Clever Astra Bierre ad uses facial recognition to market the beer exclusively to women

By John McCarthy.

German beer company Astra Bierre has come up with a creative way of marketing its wares to women, using tech and creative advertising to get their attention.

Read more
Thursday, March 12th, 2015

How Advertisers Can Lead the Fight Against Digital Piracy

By John Montgomery.

Picture, for a moment, a 1961 Ferrari 250GT California Spider, the iconic car made famous in Ferris Bueller’s Day Off.

Read more
Web Design by ICAN Digital Agency