By Andrew Frank.

Digital marketing is forging a new relationship between technology and marketing.

By Sean O’Neill.

Booking.com, Carpooling, BlockAvenue, Starwood Hotels, Boingo, Hotelbeds, all appear in our roundup of the stories making news and driving opinion.

By Kimm Lincoln.

Almost everyone in digital marketing is slightly obsessed with Analytics. You might say that some of us are unhealthily obsessed.

By Marisa Peacock.

Anametrix, a cloud-based, real-time digital analytics platform provider, has secured both a US$ 4.4 million Series A funding round and has announced its new Campaign Analytics product, which provides B2C marketers a holistic view of marketing mix performance.

By Ruben Corbo.

A/B Testing has been used by a number of online entrepreneurs for a long time now. With the huge benefits that it promises, this is not that surprising. Small businesses, medium-scale enterprises and large companies all benefit from A/B Split Testing.

By Ruben Corbo.

A/B Testing has been used by a number of online entrepreneurs for a long time now. With the huge benefits that it promises, this is not that surprising. Small businesses, medium-scale enterprises and large companies all benefit from A/B Split Testing.

By Douglas Idugboe.

In the last few months, I’ve written exhaustively about how you can use an optimal mix of traditional and digital marketing for your business.

By Anton Koekemoer.

Using LinkedIn for social media marketing is quite different to other popular social media channels such as Facebook, Twitter, and Google+. LinkedIn definitely offers a wide rage of advantages for sales professionals and digital marketers.

Sourced from www.emarketer.com

Social media marketing spend predicted to nearly triple over five years

By Anton in Digital Marketing, ORM

Most often, small businesses assume that organic search engine traffic with an excellent SEO (Search Engine Optimization) campaign is all that is required to get the best results.