Views & Opinions

Posts Tagged ‘Digital Marketing’

Monday, December 15th, 2014

How to avoid the traditional to digital marketing transition trap

By Darren Woolley.

I wonder how many marketers feel like this. My old friend and terrific illustrator Roger Harvey, drew this cartoon for me and I think it captures how many marketers find themselves today.

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Wednesday, December 3rd, 2014

What will 2015 bring for digital marketing?

Sourced from HULT International Business School.

Digital marketing has become a central part of most companies’ promotional strategies in recent times, and the sector is only set to grow in the near future.

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Tuesday, December 2nd, 2014

6 Digital Marketing Trends to Watch

By Emily Bonnie.

Every year brings new trends in digital marketing: the way we work together, the tools we use, and the expectations of our audiences.

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Friday, November 28th, 2014

12 Secrets Of The Human Brain To Use In Your Digital Marketing

Sourced from Digital Information World.

Myemma (an email marketing company) has designed an infographic that reveals 12 amazing facts about human brain that digital marketers can use to improve their ROI.

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Tuesday, November 25th, 2014

Improve Digital Marketing Performance with Attract, Engage, Convert Sales Cycle Analytics

By Evan Prokop.

According to recent research from Hubspot, CMOs are planning to increase their budgets for web analytics by 60% in 2015.

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Monday, October 13th, 2014

Digital Marketing Lessons of 2014

By Movéo Team.

The first three quarters of 2014 brought new insights about the state of digital marketing. A look at some findings from studies of B2B marketers reveal what’s working and what’s not in today’s digital marketing landscape.

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Tuesday, September 9th, 2014

Traditional or Digital Marketing – Which is Better?

By Kathy Handlos.

We live in a digital world. Are you lost without your technology? Most of us are and companies know this.

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Thursday, May 22nd, 2014

Gartner: Digital Marketing Budgets to Climb 10% This Year

By Michael Essany.

Digital marketing budgets are on the move. That’s according to a new report from Gartner.

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Monday, May 19th, 2014

Your digital marketing priorities in 2014?

By Dave Chaffey.

What’s New in Marketing? Our summary of digital marketing advice and developments in April 2014.

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Wednesday, April 9th, 2014

Let’s Stop Mixing Up Digital Advertising With Digital Marketing

Sourced from Twist Image.

I get into this fight all of the time.

When people talk to me about advertising agencies – especially ones that claim to be “fully integrated” – what I (still) hear is: digital advertising.

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