Views & Opinions

Posts Tagged ‘Digital Marketing’

Thursday, May 21st, 2015

3 ways to accelerate your digital marketing journey

Sourced from Marketing.

New research released by Adobe with CMO Council, shows confidence in the value of digital marketing is still growing.

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Tuesday, May 12th, 2015

Hacking Radio: How Radio Advertising Can Be a Beautiful Complement to Your Digital Marketing Strategy

By Kirill Kniazev.

Radio is almost always there – as long as I’m not in a tunnel. Radio is free to listen to, it doesn’t break like a CD and it doesn’t require me to look away from the road too much.

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Thursday, April 9th, 2015

The Programmatic Pathway: Looking to the Past to Predict the Future

By Ronan Shields.

Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first look back at lessons learned, argues Tim Webster, The Exchange Lab, co-founder and CSO.

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Thursday, February 26th, 2015

Why mobile marketing is worth every penny

By Mikael Kendrick.

“A major part of digital marketing is having effective mobile marketing, so if you haven’t already invested in getting your company’s website to the top of its mobile game, now is the time to do so.

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Tuesday, February 17th, 2015

Tips For Measuring The ROI Of Digital Marketing

By Angela Hausman.

In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work.

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Friday, January 23rd, 2015

What to Expect When You Hire a Digital Marketing Consultant or Agency

By Marcus Taylor.

Should you expect the results outlined in a proposal?
Should you continue to use a consultant who doesn’t produce results in the first six months?
Is it better to hire multiple specialists or one agency to cover your digital marketing needs?

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Thursday, January 22nd, 2015

State of Digital Marketing in 2015: 7 Realistic Predictions

By Mohul Ghosh.

Digital Marketing is composed of two words: Digital & Marketing; and there is only one rule which can optimally define these two terms:

“The Only Constant Is Change”

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Wednesday, January 21st, 2015

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

By Max Starkov and Mariana Safer.

Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues;

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Tuesday, January 20th, 2015

What High-Performing Marketers are Planning for 2015

By David Dodd.

We’re now well into the prediction season, and it’s easy to find articles, blog posts, and webinars that focus on what will happen in marketing in the coming year.

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Friday, January 16th, 2015

Digital marketing in 2015: Data quality will emerge as a key issue for marketers

By Andrew Frank.

The dawn of a new year is a traditional time for predictions. Gartner published many back in November, including these from the Marketing Leaders team (subscription required), but not all of our predictions made it into our reports.

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