Views & Opinions

Posts Tagged ‘Digital Marketing’

Wednesday, August 12th, 2015

Why You Should Focus On Trust, Not Traffic

By Mark Schaefer.

One of the most intoxicating measurements in all of marketing is “web traffic.”
It’s measurable. It’s binary. We can actually do something to affect the results. It makes us feel good to see the “hockey stick” graph of all these new visitors surfing our site.

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Friday, July 24th, 2015

How to ROCK Your Digital Marketing Content Strategy

By Clara Mathews.

We hear about digital marketing, specifically content creation, all the time and how great it is for SEO and business, but what are the actual steps you need to take to implement a cohesive content strategy?

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Thursday, June 25th, 2015

What SMBs Look for in Digital Marketing Solutions

By Ayaz Nanji.

How do small and midsize businesses (SMBs) choose their digital marketing partners?

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Tuesday, June 16th, 2015

Copywriting and Designing: the Inseparable Parallels of Advertising World

Sourced from

A great brand becomes great mostly due to the efforts of the marketing and sales function and the communication campaign that takes it to the masses.

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Monday, May 25th, 2015

3 Ways Your Company Is Screwing Up Its Digital Marketing

By Phil Van Treuren.

Listen: we need to talk. Take a seat, pour yourself a stiff drink, and put on your listening hat. Remember what your parents told you about “tough love?” Well I’m going to be dishing out plenty of it, so settle in for a bit.

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Thursday, May 21st, 2015

3 ways to accelerate your digital marketing journey

Sourced from Marketing.

New research released by Adobe with CMO Council, shows confidence in the value of digital marketing is still growing.

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Tuesday, May 12th, 2015

Hacking Radio: How Radio Advertising Can Be a Beautiful Complement to Your Digital Marketing Strategy

By Kirill Kniazev.

Radio is almost always there – as long as I’m not in a tunnel. Radio is free to listen to, it doesn’t break like a CD and it doesn’t require me to look away from the road too much.

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Thursday, April 9th, 2015

The Programmatic Pathway: Looking to the Past to Predict the Future

By Ronan Shields.

Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first look back at lessons learned, argues Tim Webster, The Exchange Lab, co-founder and CSO.

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Thursday, February 26th, 2015

Why mobile marketing is worth every penny

By Mikael Kendrick.

“A major part of digital marketing is having effective mobile marketing, so if you haven’t already invested in getting your company’s website to the top of its mobile game, now is the time to do so.

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Tuesday, February 17th, 2015

Tips For Measuring The ROI Of Digital Marketing

By Angela Hausman.

In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work.

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