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Posts Tagged ‘Digital Marketing’

Tuesday, November 25th, 2014

Improve Digital Marketing Performance with Attract, Engage, Convert Sales Cycle Analytics

By Evan Prokop.

According to recent research from Hubspot, CMOs are planning to increase their budgets for web analytics by 60% in 2015.

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Monday, October 13th, 2014

Digital Marketing Lessons of 2014

By Movéo Team.

The first three quarters of 2014 brought new insights about the state of digital marketing. A look at some findings from studies of B2B marketers reveal what’s working and what’s not in today’s digital marketing landscape.

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Tuesday, September 9th, 2014

Traditional or Digital Marketing – Which is Better?

By Kathy Handlos.

We live in a digital world. Are you lost without your technology? Most of us are and companies know this.

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Thursday, May 22nd, 2014

Gartner: Digital Marketing Budgets to Climb 10% This Year

By Michael Essany.

Digital marketing budgets are on the move. That’s according to a new report from Gartner.

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Monday, May 19th, 2014

Your digital marketing priorities in 2014?

By Dave Chaffey.

What’s New in Marketing? Our summary of digital marketing advice and developments in April 2014.

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Wednesday, April 9th, 2014

Let’s Stop Mixing Up Digital Advertising With Digital Marketing

Sourced from Twist Image.

I get into this fight all of the time.

When people talk to me about advertising agencies – especially ones that claim to be “fully integrated” – what I (still) hear is: digital advertising.

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Monday, February 10th, 2014

4 Ways Data and Analytics Improves Your Digital Marketing

By Dom Nicastro

As a digital marketer, you are asked to create display campaigns that positively affect brand awareness

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Friday, December 13th, 2013

Value Based SEO Strategy

Sourced from SEO BOOK.

One approach to search marketing is to treat the search traffic as a side-effect of a digital marketing strategy. I’m sure Google would love SEOs to think this way, although possibly not when it comes to PPC!

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Monday, November 25th, 2013

Five ways brands can seize the Instagram advertising opportunity

By Guillaume Lelait.

Guillaume Lelait, vice president, North America at Fetch, on how brands can grasp the Instagram user’s imagination and increase conversion rates.

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Thursday, October 24th, 2013

A digital marketing wake up call for marketers and their agencies

By Stephan Argent.

A report, released by Adobe last week, underscores everything I’ve been seeing in the last few years about marketers having strong doubts about their abilities in digital.

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