Views & Opinions

Posts Tagged ‘Digital Marketing’

Wednesday, April 9th, 2014

Let’s Stop Mixing Up Digital Advertising With Digital Marketing

Sourced from Twist Image.

I get into this fight all of the time.

When people talk to me about advertising agencies – especially ones that claim to be “fully integrated” – what I (still) hear is: digital advertising.

Read more
Monday, February 10th, 2014

4 Ways Data and Analytics Improves Your Digital Marketing

By Dom Nicastro

As a digital marketer, you are asked to create display campaigns that positively affect brand awareness

Read more
Friday, December 13th, 2013

Value Based SEO Strategy

Sourced from SEO BOOK.

One approach to search marketing is to treat the search traffic as a side-effect of a digital marketing strategy. I’m sure Google would love SEOs to think this way, although possibly not when it comes to PPC!

Read more
Monday, November 25th, 2013

Five ways brands can seize the Instagram advertising opportunity

By Guillaume Lelait.

Guillaume Lelait, vice president, North America at Fetch, on how brands can grasp the Instagram user’s imagination and increase conversion rates.

Read more
Thursday, October 24th, 2013

A digital marketing wake up call for marketers and their agencies

By Stephan Argent.

A report, released by Adobe last week, underscores everything I’ve been seeing in the last few years about marketers having strong doubts about their abilities in digital.

Read more
Monday, September 23rd, 2013

7 Hot Digital Marketing Techniques You Should Really Try

By John Williams.

The world of digital marketing is constantly changing and adapting to keep up with developments in technology and ecommerce trends.

Read more
Monday, June 10th, 2013

Social, Mobile, Content – The Digital Marketing Trio Of 2013 [INFOGRAPHIC]

By Shea Bennett.

2013 is on track to post one of the biggest growth spurts in digital marketing that we’ve ever seen.

Read more
Thursday, May 9th, 2013

Companies Set to Increase Spending on Digital Marketing

By Andrew Frank.

Digital marketing is forging a new relationship between technology and marketing.

Read more
Friday, February 15th, 2013

The Death of Last Click Attribution

By Kimm Lincoln.

Almost everyone in digital marketing is slightly obsessed with Analytics. You might say that some of us are unhealthily obsessed.

Read more
Friday, October 26th, 2012

Anametrix Attracts More Funding, Launches Campaign Analytics Tool

By Marisa Peacock.

Anametrix, a cloud-based, real-time digital analytics platform provider, has secured both a US$ 4.4 million Series A funding round and has announced its new Campaign Analytics product, which provides B2C marketers a holistic view of marketing mix performance.

Read more
Web Design by ICAN Digital Agency