Views & Opinions

Posts Tagged ‘Digital Marketing’

Friday, October 9th, 2015

The State Of Digital Marketing Skills 2015 [Infographic]

By Irfan Ahmad.

Developing digital skills is essential to keep today’s marketers relevant and ensure their marketing activities remain competitive in line with the latest trends.

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Wednesday, October 7th, 2015

What Would We Do Without Digital Marketing Dashboards?

By Brian Neufeld.

There is nothing quite like reliable, quantifiable stats, figures and metrics for us marketers, is there?

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Tuesday, October 6th, 2015

Apple Pay: A new digital marketing tool

By Ben Sebborn.

Launched this summer, Apple Pay has been an advanced step in ridding the traditional wallet.

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Tuesday, September 22nd, 2015

Four key data trends affecting the digital marketing industry

By David Moth.

Having spent many years working on ad campaigns for brands such as JP Morgan, Microsoft and Johnson & Johnson, Ben Rhodes is now director of customer marketing for Royal Mail.

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Monday, September 14th, 2015

How women entrepreneurs can use Digital Marketing to their advantage

By Manica Chetty.

Businesses today are either digital or becoming digital. With the massive reach and use of the world wide web in social media, content marketing and SEO today, pitching a strong and long time presence for your business with digital marketing has become essential.

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Wednesday, August 12th, 2015

Why You Should Focus On Trust, Not Traffic

By Mark Schaefer.

One of the most intoxicating measurements in all of marketing is “web traffic.”
It’s measurable. It’s binary. We can actually do something to affect the results. It makes us feel good to see the “hockey stick” graph of all these new visitors surfing our site.

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Friday, July 24th, 2015

How to ROCK Your Digital Marketing Content Strategy

By Clara Mathews.

We hear about digital marketing, specifically content creation, all the time and how great it is for SEO and business, but what are the actual steps you need to take to implement a cohesive content strategy?

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Thursday, June 25th, 2015

What SMBs Look for in Digital Marketing Solutions

By Ayaz Nanji.

How do small and midsize businesses (SMBs) choose their digital marketing partners?

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Tuesday, June 16th, 2015

Copywriting and Designing: the Inseparable Parallels of Advertising World

Sourced from

A great brand becomes great mostly due to the efforts of the marketing and sales function and the communication campaign that takes it to the masses.

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Monday, May 25th, 2015

3 Ways Your Company Is Screwing Up Its Digital Marketing

By Phil Van Treuren.

Listen: we need to talk. Take a seat, pour yourself a stiff drink, and put on your listening hat. Remember what your parents told you about “tough love?” Well I’m going to be dishing out plenty of it, so settle in for a bit.

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