Views & Opinions

Posts Tagged ‘Digital Marketing’

Thursday, January 12th, 2017

The Top 20 Digital Marketing Influencers

By Ayaz Nanji.

Who reaches the most digital marketers on social media? Which influencers have the biggest impact on digital marketing discussions in the United States?

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Friday, August 26th, 2016

More Than Selling – Why Brands Are Crafting the Best Experience for Fans

By Adam Fridman.

Combine technology with live entertainment to create memorable experiences that keep fans coming back for more.

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Thursday, August 11th, 2016

Direct Mail Isn’t Dead: Where It Stands Today

By Allen Abbott.

We’ve all heard it many, many times — direct mail is dead. But is that really true? Yes, digital marketing has taken hold, and it isn’t going anywhere.

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Friday, July 1st, 2016

Are the old-school marketing strategies enough for our business or do we need the new ones?

By Manash Chaudhuri.

Running a business used to be simpler. Now it’s ain’t even close to that. WE are compelled to focus on customers – who are diverse and fragmented, with high demands and little patience.

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Tuesday, May 10th, 2016

First 100 Days: How Digital Marketing Leaders Succeed

By Chris Pemberton.

One key ingredient helps set the right trajectory in your first 100 days.

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Monday, April 18th, 2016

Digital Marketing Expertise and/or Analytic Skills Now Required for 90% of Marketing Job Openings

Digital marketing skills, once categorically separated from “traditional” marketing positions, are now becoming important across all marketing functions, according to a recent study by McKinley Marketing Partners. The study polled nearly 200 directors, VPs, C-level marketing executives, hiring managers and others in the position to make decisions about marketing talent for their 2015 hiring decisions [...]

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Wednesday, December 30th, 2015

Online Quizzes: The Digital Ads Your Audience Won’t Want To Block

By Rony Donio.

If the music industry can survive free streaming and downloads, then the advertising industry can overcome ad blocking.

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Monday, November 23rd, 2015

Five digital marketing tips for retailers this Christmas

By Matthew Whitehead.

It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?

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Friday, November 20th, 2015

Digital Marketing Basics: 3 statements to believe with caution!

By Shobha Ponnappa.

Digital Marketing basics cannot be forgotten, if you are a serious entrepreneur hoping to make a dent in the markets with your brand. At the same time, it pays to remember that even the most authoritative of basics in Digital Marketing need to be believed with caution.

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Friday, October 23rd, 2015

The Ascent of Digital Marketing

By Robert Allen.

Ascend to highest heights of digital marketing using our new interactive benchmarking tool.

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