Views & Opinions

Posts Tagged ‘Digital Marketing’

Thursday, April 9th, 2015

The Programmatic Pathway: Looking to the Past to Predict the Future

By Ronan Shields.

Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first look back at lessons learned, argues Tim Webster, The Exchange Lab, co-founder and CSO.

Read more
Thursday, February 26th, 2015

Why mobile marketing is worth every penny

By Mikael Kendrick.

“A major part of digital marketing is having effective mobile marketing, so if you haven’t already invested in getting your company’s website to the top of its mobile game, now is the time to do so.

Read more
Tuesday, February 17th, 2015

Tips For Measuring The ROI Of Digital Marketing

By Angela Hausman.

In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work.

Read more
Friday, January 23rd, 2015

What to Expect When You Hire a Digital Marketing Consultant or Agency

By Marcus Taylor.

Should you expect the results outlined in a proposal?
Should you continue to use a consultant who doesn’t produce results in the first six months?
Is it better to hire multiple specialists or one agency to cover your digital marketing needs?

Read more
Thursday, January 22nd, 2015

State of Digital Marketing in 2015: 7 Realistic Predictions

By Mohul Ghosh.

Digital Marketing is composed of two words: Digital & Marketing; and there is only one rule which can optimally define these two terms:

“The Only Constant Is Change”

Read more
Wednesday, January 21st, 2015

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

By Max Starkov and Mariana Safer.

Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues;

Read more
Tuesday, January 20th, 2015

What High-Performing Marketers are Planning for 2015

By David Dodd.

We’re now well into the prediction season, and it’s easy to find articles, blog posts, and webinars that focus on what will happen in marketing in the coming year.

Read more
Friday, January 16th, 2015

Digital marketing in 2015: Data quality will emerge as a key issue for marketers

By Andrew Frank.

The dawn of a new year is a traditional time for predictions. Gartner published many back in November, including these from the Marketing Leaders team (subscription required), but not all of our predictions made it into our reports.

Read more
Friday, January 9th, 2015

Agency 101: How to Build a Perfect Digital #Marketing Team

By Firas Kittaneh.

Since most marketing efforts are focused online, it is really easy to forget about how important people are in the process.

Read more
Thursday, January 8th, 2015

Digital Marketing Makeover

By Sean Richards.

Change is Coming — Key Takeaways for Product Marketers.

Read more
Web Design by ICAN Digital Agency