Views & Opinions

Posts Tagged ‘content’

Wednesday, July 6th, 2016

Advertisers Try New Tactics to Break Through to Consumers

By Suzanne Vranica.

Some use data to sharpen their messages, while others blur line between ads and content.

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Monday, April 25th, 2016

Clean Ads, Native Ads, No Ads

A new publisher survey points to promising solutions in the battle against ad blockers. By Peter Marsh of  NEWSCYCLE Solutions Your typical news website takes almost eight seconds for a page to load. That same page loads in less than two seconds when an ad blocker is installed on the visitor’s desktop or mobile device. [...]

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Thursday, April 14th, 2016

How to Build Your Content Strategy for 2016

By Isabelle Anne Abraham.

We’re well past New Year celebrations, but some brands and businesses are still struggling to come up with a decent content strategy for 2016.

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Tuesday, March 8th, 2016

The Top 5 Marketing Tips for 2016

By Jeffrey Hayzlett.

The end of the year is one of the busiest times for everyone – between Christmas parties, end of year reviews and analyses for 2016, we’re all pretty busy.

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Monday, January 18th, 2016

32 Types of Content to Share on Social Media

By Louise Smith.

If you’re a blogger or small business owner you’ll probably feel under pressure to update your Twitter, Facebook and Instagram feeds with new content on a regular basis.

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Thursday, November 26th, 2015

Making Content Measurable

By Jess Hutton.

It’s easy, in a company that sells tangible services or products, to report on ROI: the formula goes something like “gross profit minus marketing costs equals return on investment”.

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Wednesday, October 28th, 2015

Why King Content Has Been Overthrown by Context

By Marie Huitsing.

With more than 5,000 consumer messages received per day, marketers stand a chance of breaking through the clutter only by delivering information exactly when the customer wants it or when it can be most helpful to them—in short, when the context is appropriate.

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Wednesday, October 28th, 2015

Google puts product ads into YouTube videos

Sourced from netimperative.

Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches.

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Thursday, October 8th, 2015

Content engagement remains THE challenge

By Shelly Kramer.

You’ve created piles of marketing content. Congratulations. Or should it be “Condolences”? Content not aimed at solving others’ problems amounts to spinning your wheels, says this expert.

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Friday, May 1st, 2015

4 Brands That Make Relationships Central to Content

By Anna Washenko.

Being in a relationship signifies a long-term, loyal commitment.

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