Views & Opinions

Posts Tagged ‘brands’

Tuesday, January 17th, 2017

Brands aren’t giving up on Twitter just yet, but they are shifting their focus

By Tanya Dua.

Twitter may be waning in popularity among some publishers, but marketers aren’t discounting the platform entirely, at least not yet.

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Thursday, January 5th, 2017

What do Google Search Queries Reveal about Brand Attitudes?

Researchers worked with Google to compare brand surveys to online searches. It has been widely thought that brand search volume – the counts of queries that a search engine receives from users that include specific brand names, like “iPhone” – can predict sales for that brand. Google makes this information available to marketers for free [...]

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Tuesday, December 6th, 2016

How do Brands Overcome Email Fatigue?

By Kalpit Jain.

Personalized communication brings in 40-50% higher results than any other digital campaign.

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Monday, September 26th, 2016

Seven of the most effective Minimalist rebrands

Sourced from dezeen Magazine.

Brands have been scrapping their previously complicated logos in favour of flat designs. We’ve rounded up seven of our favourite minimal redesigns from the last few years, including simplified lions, sans-serif icons and a “responsive W”.

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Friday, August 26th, 2016

More Than Selling – Why Brands Are Crafting the Best Experience for Fans

By Adam Fridman.

Combine technology with live entertainment to create memorable experiences that keep fans coming back for more.

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Friday, August 19th, 2016

Here’s How We Can All Become SEO Enablers

By Sheena Schleicher.

A number of years ago I sat in on a webinar that covered behaviors of great SEOs, a topic that really intrigued me as a young but experienced digital marketer wanting to grow in the space.

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Friday, July 29th, 2016

The Moment of Truth for Brands

By Daljit Singh.

Breathing Life into Digital Services
2016 is set to be the year of the consumer, with brands committed to upping their spend on data-driven and automated services, but without losing that much desired human touch.

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Thursday, July 14th, 2016

The Long Road to the Logo: 5 Things Brands Should Consider

By Gev Balyan.

From hieroglyphics to hallmarks, royal seals and emperors’ heads on Roman coins, we can trace back imagery with potent symbolism for thousands of years.

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Friday, June 24th, 2016

Brands Killed Social Media, But Netflix Put the Final Nail in the Coffin

Sourced from Social Times.

Here we are, in 2016, and we’re still avoiding the elephant in the room: Social media is a dying channel.

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Monday, May 16th, 2016

‘People’s BS detectors are high’: Brands have given consumers cause fatigue

By Tanya Dua.

In the run-up to Earth Day last year, Megan Marshall and her team at Olson Chicago sat facing executives from one of the biggest consumer brands and held an intervention:

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