By Josh Sternberg.

Tumblr’s moving into mobile, but it’s got a bigger problem: Brands aren’t sold on the platform.

Sourced from HyperText

Recently social scoring website Klout announced that it has found a use for a large portion of the data it’s been collecting over the past five years with the launch of Klout for Business.

Sourced from Tom Fishburne Marketoonist.

It cracks me up that there are two main disciplines that require one-way mirrors: market research and police interrogation (although I imagine that market research is the only one that stocks bowls of M&Ms on the dark side of the glass).

By Michael Lazerow.

For marketing, support, sales and other executives that are trying to kick start their organization’s commitment to social media, a command center is the central place to listen, engage, and analyze all relevant social media conversations.

By Eric Savitz.

Brands exist to reduce uncertainty. Underneath the glitz and glamor of the world’s most admired brands is a foundation of trust.

By Derrick Daye.

If building big brands is so valuable why aren’t there more success stories?

Sourced from mUmBRELLA.

So let’s just be clear. I’m aware that ads aren’t real. But at the same time, there’s a grammar behind them. A main point being the principle of truth in advertising – the idea that you can’t make claims that aren’t real.

By James Moore.

Over the last two years, we’ve seen companies develop display solutions that show ads based on the keywords prospects search as they navigate the Web.

By Daniel Gilbert.

roughout the 2012 Olympic and Paralympic games, there has been plenty of attention on how the events have fuelled social media activity.

By Laurens Bianchi.

Back in 2009 we already praised Barack Obama’s brilliant brand interaction and consumer connectivity program.