By Ryan Northover.

By Hannah Fleishman.

When we’re searching for a soul mate, we look for someone that’s smart, funny, caring, all that stuff. But most of all? We look for someone that’s dependable.

By Brian Solis.

The importance of establishing your brand in the era of Digital Darwinism cannot be overstated. Digital Darwinism occurs when technology and society evolve faster than one’s ability to adapt.

Sourced from youtern.com

Our friends at YEC asked members of their council this entrepreneurship-related question from a reader… we thought the answers were enlightening. Read on!

By Steve Olenski

In case you don’t know this about me I am a huge sports fan. Huge. The reason I bring this up is because the word “bandwagon” is often bandied about in the sports world as in “more and more fans are jumping on the [[insert name of team here]] bandwagon.” This jumping is associated with said team’s fortunes rising thus the sudden popularity therein.

By Nick Bennett.

I was invited to talk on a panel at Social Media Week London, on ‘The psychology of love and brands’, hosted by a very intelligent agency, Social Kemistry. It sparked some interesting debate around a psychological approach to social marketing and how to encourage love and loyalty – I’d like to share my thoughts here.

By Sujan Patel.

As we approach the Labor Day holiday, it’s a good time to look back and review all of the great content that’s been published so far this year.

By Richard Larson.

One undeniable fact about all successful businesses is that they’ve created a strong brand. If you want to add your business to the long line of successful enterprises, you’ll have to start with developing your brand. Otherwise, you’ll be adding it to the much longer list of businesses that no one remembers.

By Steve Olenski.

Anyone who knows me knows that I am an unabashed social media junkie, addict and devotee. But truth be told I cut my advertising/marketing/branding teeth in the world of direct mail and it is still a very viable tool especially when used as part of an overall integrated campaign.
So why do I get the feeling that many marketers today look at direct mail the way people look at the Jurassic Period?

By Robert Mead-Green.

Global branding expert Landor Associates shares its experiences, insights and insider tips for creating excellent brand strategies, in this exclusive five-step branding masterclass