Views & Opinions

Posts Tagged ‘Branding’

Wednesday, February 15th, 2017

The Radical Future Of Branding

By Suzanne LaBarre.

Designers predict the major branding trends of 2017.

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Friday, January 13th, 2017

The Best And Worst Branding Of 2016

By Meg Miller.

We revisit the highs, the lows, the most-Tweeted about. Here are our picks for the best and worst identity design this year.

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Thursday, January 5th, 2017

What do Google Search Queries Reveal about Brand Attitudes?

Researchers worked with Google to compare brand surveys to online searches. It has been widely thought that brand search volume – the counts of queries that a search engine receives from users that include specific brand names, like “iPhone” – can predict sales for that brand. Google makes this information available to marketers for free [...]

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Tuesday, September 20th, 2016

Five Components of a Strong Brand: an Infographic

By Brandon Philbrick.

Everything you do starts with your brand. It shouldn’t be an afterthought or treated as a static thing.

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Thursday, July 14th, 2016

How to Build a Better Brand, From Four Experts Who Know

By Emily Potts.

Brand-building is key to any successful business. Design plays a critical role in the development and evolution of a brand over time.

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Tuesday, July 12th, 2016

16 Eye-Popping Statistics You Need to Know About Visual Content Marketing

By Larry Kim.

Visual content marketing is one big trend you need to embrace. And for good reason.

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Monday, July 11th, 2016

Building A Modern Brand: Strategy, Creativity and Agility

By David Armano.

Building brands in the mad men era was a relatively straight forward endeavor…

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Monday, March 21st, 2016

A Creative Checklist for Evaluating Branding

By Joe Pantigoso.

Ever feel unsure about evaluating branding proposals from your creative team or agency?

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Wednesday, February 10th, 2016

Nando’s reveals a cheeky new visual identity

By Dom Carter.

Nando’s teams up with a South African design agency to create a visual identity filled with heritage.

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Thursday, October 8th, 2015

How To Create Informative Landing Pages that Stick

By Jake Rocheleau.

When visitors find your website online they are expecting a certain experience or depth of information. Landing pages are the single webpages that visitors are directed onto, either from search results or a link elsewhere online.

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