By Jeffrey L. Cohen.

For as long as companies have been engaging in social media, the common first practice has been to listen before talking.

By Shane Snow.

Great Examples From Coke, Expedia, Red Bull, Facebook and Qualcomm.

By Will Burns.

Metrics are all the rage these days. But one emerging data stream that has left brands flying blind is that of the user-generated photo.

By Jason Falls.

Brand and agency marketers don’t see social media marketing as a lead or sales generation channel, don’t spend much money on it but insist that it’s an integral part of the marketing and business mix.

By Ryan Connors.

If you were to hire a marketing consultant tomorrow and he or she offered you the option of receiving 10,000 real likes or 10 brand evangelists by the end of the month, which would you pick?

By Cheryl Burgess.

Brands have no choice but to rethink their approach to social engagement in today’s digital bazaar.

Posted in Inspiration by Yahya.

A logo in your bussiness is essentials and can make a big impact.

By Chantal Tode.

NEW YORK – An executive with Coca-Cola at the MMA Forum yesterday said that the big opportunity in mobile comes from the fact that it is the lowest common denominator that simultaneously offers high engagement.

By Sarah Richards, Matthew Ballesteros.

We use web browsers every day and don’t really think about them until something goes wrong. Google Chrome crashed on me the other day and I got the iconic “Aw, Snap!” page with the unhappy folder icon. Instead of being cross at the error, it made me smile, and I was more forgiving of the browser for crashing.

By Gabriella, sourced from www.level343.com

Step number one: sign up to social media site. Done. Step number two: create unique, yet appropriately catchy business handle that aptly coincides with my company. Yep – got it.