Views & Opinions

Posts Tagged ‘Brand’

Friday, January 20th, 2017

The 9 Worst Ways To Brand Yourself

By Davia Temin.

Are you getting tired of all the content-less “content marketing” that pervades the internet in order to “brand” professionals as thought leaders? I know that a lot of the HR heads and CEOs I work with are.

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Thursday, January 5th, 2017

What do Google Search Queries Reveal about Brand Attitudes?

Researchers worked with Google to compare brand surveys to online searches. It has been widely thought that brand search volume – the counts of queries that a search engine receives from users that include specific brand names, like “iPhone” – can predict sales for that brand. Google makes this information available to marketers for free [...]

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Friday, December 2nd, 2016

Does Your Brand Need to Invest in Paid Website Traffic?

By Susan Gilbert.

A solid content strategy is an important part of building your personal brand online organically.

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Tuesday, October 18th, 2016

Importance Of Digital Media In Brand Building

By Omm Dev Sharma.

With the onset of 21st century, we have entered into the digital era, where we can get access to any type of information anytime and at anyplace.

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Friday, October 14th, 2016

The Lad Bible hires 16-year-olds in its newsroom to understand the next phase of digital media

By Ian Burrell.

The Lad Bible, one of the UK’s fastest growing news and entertainment publishers, has begun to hire 16-year-olds and place them at the heart of its editorial operation.

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Monday, September 19th, 2016

10 Secrets to brand yourself as a successful entrepreneur

By Ankur Chandra.

Whether it’s personal or corporate branding, you have to start with a plan of action. Otherwise you’ll end up with a muddled strategy and no clear direction.

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Wednesday, July 27th, 2016

5 Things Your Brand Isn’t Doing on LinkedIn (But Should Be)

By Emily Copp.

Unlike a lot of social networks, LinkedIn didn’t start out as the cool kid on the block. Case in point: my dad got an account before me. I remember him telling me excitedly, “You can connect with classmates and list your work experience!” Sounds thrilling Dad, I’ll jump right on that.

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Tuesday, June 28th, 2016

Instant Authority: 5 Strategies for Launching a Personal Brand from Nothing

By Sujan Patel.

Building a good reputation and personal brand doesn’t happen overnight. People like Seth Godin, Brian Solis, and Neil Patel didn’t suddenly find themselves on the minds of marketers worldwide by accident.

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Friday, June 17th, 2016

Your Brand Is An Experience Not a Logo

By Sara Yin.

Too often a new logo is seen as the antidote to real company issues, like churn or stagnation.

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Friday, May 13th, 2016

Brand Simplicity Rules The Day

By Mark Di Somma.

The hardest thing you can do as a brand owner I believe is to insist on building a powerfully simple brand.

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