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Posts Tagged ‘Bill Bernbach’

Thursday, January 27th, 2011

Officers Down

Adland is reeling from an unprecedented Brain Drain. But this time it’s talented experience that’s being deliberately flushed away…

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Friday, November 19th, 2010

Bill Bernbach on Ideas, Research and Everything

FROM the archive of the 4As (American Association of Advertising Agencies) John Crichton (for trivia lovers, writer Michael’s dad) in conversation with Bill Bernbach, architect of modern advertising. It’s in two parts. Note the classic parting line from Bernbach: “That little thing, sitting by yourself and getting an idea, is far more important than all the [...]

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