Tuesday, January 11th, 2011
SUPERVALU: NEW AGENCY – SAME OLD ADVERTISING?
IF not actually at war, competition between supermarkets in Ireland certainly stepped up with the first stage of the crash two years ago. Lidl and Aldi won share from Tesco, Dunnes, SuperValu and Superquinn. Brands seemed in temporary freefall as people turned away from old reliables and dallied with strange, cheaper alternatives. Musgraves, with their [...]
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