By Kristi Hines.

In the ever changing landscape of social networking, you might be wondering if you are getting the most out of your business’s social media campaign.

By Mark Traphagen.

Among the many beautiful gifts that modern day marketing via the Internet gives us is the ability to segment and micro-target.

By Ricardo Bilton.

As Facebook’s mobile troubles have shown, companies haven’t quite figured out how to crack the nut that is mobile advertising.

By Cor Hospes.

Utrecht, mid-eighties. I was head over heels with Yolande, and she was into me. She studied Italian, my speciality was Dutch language. We both saved up money for a trip. Rome was where Yolande wanted to go. So did I, because I had never been there before.

Smartphone users who are familiar with mobile ads appear to be comfortable making a purchase or recommendation as a result of an ad, but many others still haven’t viewed a mobile ad, according to a survey from Hipcricket Inc.

Split (or A/B) testing is a tried and true method to optimize the strength of your marketing campaign. It’s a simple experiment: two approaches are measured against each other to determine which is most effective. Traditional split testing can be impractical, expensive, and take months for conclusive results. With text message marketing, split tests can [...]

By Mathew Ingram.

Twitter’s emerging business model continues to be a hot topic in social-web circles, including the debate over whether the company is taking the wrong path by trying to control more of the content that flows through the network in order to monetize it through advertising.

By Andre Bourque.

Speaking at the Mobile and Web Developers Conference in San Francisco last week, Opera Software’s EVP, Mahi de Silva, issued the company’s State of the Mobile Web assessment.

By Greg Jarboe.

Over the past five months, Google sites, driven primarily by YouTube, and the BrightRoll Video Network have both leapfrogged past Hulu and Adap.tv to become the top U.S. video ad properties ranked by video ads viewed, according to comScore Video Metrix.

By Michael Wolff.

Making the rounds is The Facebook Fallacy, a killer essay by Michael Wolff in MIT Technology Review. The gist: