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Posts Tagged ‘advertising’

Friday, November 25th, 2016

Heinz means bans, but what other classic ads need a health and safety rethink?

By Stuart Heritage.

The baked bean maker has had to can its ad after the ASA said kids could be harmed by drumming on beans tins. Where was the watchdog when the Hofmeister bear was on a boozy rampage?

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Thursday, October 27th, 2016

Google is launching click-to-message ads on Google Search

By Jose Vilches.

Messaging can be a very effective tool for generating leads and turning them into sales as more and more people choose this method to communicate with brands. Not one to miss on a trend, Google is rolling out a new click-to-message option in AdWords search ads.

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Thursday, October 13th, 2016

23 Social Media Marketing Tools That Will Give You an Unfair Advantage

By Mary Fernandez.

Are you ready to uplevel your social media campaigns? If you want your social media marketing to be effective, you will need to invest in the right tools to help you to manage and optimize your posts. In this article, we’ll share 23 tools that will take your social media marketing to the next level.

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Thursday, September 8th, 2016

Where Instagram and Facebook advertising converge and where they differ

By Brad O’Brien.

Can your Facebook successes be replicated on Instagram? Columnist Brad O’Brien takes a look at the similarities and differences between the two platforms and what it all means to marketers.

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Monday, September 5th, 2016

Learn to engage your audience with the Marketing, Advertising & Social Media Hacks Bundle (97% off)

Sourced from TNW.

Many people believe that marketing and advertising on social media all but guarantees a direct cause/effect relationship with success.

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Friday, September 2nd, 2016

Why Everyone’s Talking About Social Advertising?

By Ron Sela.

It may be difficult to remember the days when television advertising and static billboards dominated marketing campaigns, but it really wasn’t that long ago.

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Wednesday, August 31st, 2016

Why Consumers Use Ad Blockers And What Motivates Them Not To

By Larissa Faw.

Ad blocking continues to spread among consumers, up 48% in 2015 to 45 million people who have installed these devices on their desktops, according to eMarketer.

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Friday, August 26th, 2016

More Than Selling – Why Brands Are Crafting the Best Experience for Fans

By Adam Fridman.

Combine technology with live entertainment to create memorable experiences that keep fans coming back for more.

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Thursday, August 25th, 2016

How To Help Mad Men Avoid Making Terrible Ads

By Sean Captain.

TV ratings company Nielsen promises that EEG, biometrics, and facial scans will help make ads that appeal to short-attention-span viewers.

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Wednesday, August 24th, 2016

Unilever Will No Longer Use Sexism to Sell Stuff

By Gabriella Paiella.

Unilever, the global corporation that owns Dove and Axe, is repositioning its advertising following two years of global research.

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