Views & Opinions

Posts Tagged ‘advertising’

Tuesday, March 21st, 2017

Advertorial is Misleading but Persuasive

A new study published in the journal Communication Research shows that specific communication tactics used in advertorials are very persuasive. But why they are more effective than traditional advertisements? The investigation, which looked specifically at health advertorials, showed that advertorials, or “native advertisements” are actually far more persuasive than even ad agencies thought they were. [...]

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Thursday, March 9th, 2017

Nearly 25% of Small Businesses Still Not Using Social Media

A significant number of small- to medium-sized businesses have not yet adopted social media. In a recent survey of small business owners/managers, 24% said they currently don’t use social media for their business, while 8% don’t ever expect to use social media. The survey was conducted by Clutch, a B2B ratings and reviews firm, to [...]

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Thursday, February 2nd, 2017

Want Your Ads to Reach Young People? You May Have to Get good With Snapchat Advertising

In Ireland some 85 per cent of 15- to 18-year-olds have the app and use it all the time. To older people, SnapChat is not very complex and rather boring. But to young people? It’s awesome. Of course, if you are a marketer, the next logical thought is, if young people like it so much, [...]

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Friday, January 20th, 2017

10 Facts You Didn’t Know About Facebook Advertising

By Rocco Baldassarre.

What works today may not work tomorrow.

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Tuesday, January 10th, 2017

Micro-influencers hold more power than advertisements, says new guide on influencer marketing

By Ayesha Salim.

Around 92% of consumers make purchases based on recommendations from their immediate network over advertisements, according to Curalate’s new guide on influencer marketing.

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Monday, December 12th, 2016

Why You Feel Nostalgia, and Why It’s Used So Much In Advertising

By Eric Ravenscraft.

Nostalgia is a powerful force that can make you look fondly on past things and events, even if parts of the past weren’t so great.

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Friday, November 25th, 2016

Heinz means bans, but what other classic ads need a health and safety rethink?

By Stuart Heritage.

The baked bean maker has had to can its ad after the ASA said kids could be harmed by drumming on beans tins. Where was the watchdog when the Hofmeister bear was on a boozy rampage?

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Thursday, October 27th, 2016

Google is launching click-to-message ads on Google Search

By Jose Vilches.

Messaging can be a very effective tool for generating leads and turning them into sales as more and more people choose this method to communicate with brands. Not one to miss on a trend, Google is rolling out a new click-to-message option in AdWords search ads.

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Thursday, October 13th, 2016

23 Social Media Marketing Tools That Will Give You an Unfair Advantage

By Mary Fernandez.

Are you ready to uplevel your social media campaigns? If you want your social media marketing to be effective, you will need to invest in the right tools to help you to manage and optimize your posts. In this article, we’ll share 23 tools that will take your social media marketing to the next level.

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Thursday, September 8th, 2016

Where Instagram and Facebook advertising converge and where they differ

By Brad O’Brien.

Can your Facebook successes be replicated on Instagram? Columnist Brad O’Brien takes a look at the similarities and differences between the two platforms and what it all means to marketers.

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