Edited by Frédéric Filloux, sourced from Monday Note.

Both are great American newspapers, both suffer from the advertising slump and from the transition to digital. But the New York Times’ paywall strategy is making a huge difference.

James Collier, head of digital at Bohemia, outlines five trends that will change the nature of the business.

By Ryan Northover.

By Perry Marshall and Bryan Todd.

In their book, The Ultimate Guide to Google AdWords, 3rd Edition, authors Perry Marshall and Bryan Todd lay out the fundamentals of Google’s pay-per-click advertising system and detail how businesses can build campaigns to increase search engine visibility, capture clicks and increase sales. In this edited excerpt, Marshall and Todd discuss how to identify, communicate and leverage the key to successful marketing: your business’s unique selling proposition.

By Helen Leggatt.

Brands on Twitter use a variety of features to give their Tweets stand-out and promote them to other users. One of those features is hashtags and a new survey from advertising firm RadiumOne reveals how consumers perceive, value, and use them.

By Gavin O’Malley,

Relying on years of audience and brand data, Condé Nast is rolling out a new digital marketing tool, which it says can connect advertisers with its most influential readers.

By Larry Kim.

The mobile search market is experiencing out-of-control growth. Mobile searches have increased 200% year over year in 2012, and it’s predicted that within the next year, mobile will become the primary way people access Google’s services.

By Amanda Boyce.

In the recent months, Twitter has begun rolling out Twitter Advertising to small business owners and online personalities, giving these users the opportunity to share content with a whole new audience.

Sourced from Mashable, by Todd Wasserman.

Twitter will ratchet up its competition with Facebook in the coming weeks by unveiling its own version of Facebook’s Open Graph for mobile app developers, according to a source.

By Bryan Nagy.

The Nielsen 2012 State of Social Media report was released earlier last week. I previously went over the report’s findings about the largest social networks of 2012. The report also contains some interesting information about advertising on social media and what it means for consumers.