Views & Opinions

Posts Tagged ‘Ads’

Thursday, February 16th, 2017

Now MailChimp Is Helping Small Businesses Buy Facebook Ads

By Steven Melendez.

The company famous for email campaigns wants to be a one-stop shop for online marketing.

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Thursday, August 25th, 2016

How To Help Mad Men Avoid Making Terrible Ads

By Sean Captain.

TV ratings company Nielsen promises that EEG, biometrics, and facial scans will help make ads that appeal to short-attention-span viewers.

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Friday, July 8th, 2016

Google crams fully-functional smartphone apps into mobile ads

By Sean Buckley.

Streaming technology will pipe 60-second app trials directly to your phone.

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Wednesday, July 6th, 2016

Advertisers Try New Tactics to Break Through to Consumers

By Suzanne Vranica.

Some use data to sharpen their messages, while others blur line between ads and content.

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Monday, June 20th, 2016

Mood mismatch between TV shows and ads may hurt advertisers: study

By Susan Krashinsky.

We’ve all been there: watching a TV show that reaches a quiet, dramatic moment, only to be jarred by a commercial with loud announcers, upbeat music or gaudy animation.

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Tuesday, May 17th, 2016

We Tested 48 Facebook Ads To Bust 6 Marketing Myths

Sourced from SketchDeck.

Facebook Ads are a predictable and scalable way to find new customers and followers.

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Friday, March 4th, 2016

Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015

By Ginny Marvin.

New placements and tools helped drive clicks and performance, the company says.

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Wednesday, January 27th, 2016

Twitter reportedly plans to embed users’ tweets alongside ads

By Mat Smith.

A ‘brand enthusiast gallery’ will link your tweets to a company’s ads — after Twitter gets your permission.

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Thursday, January 7th, 2016

Here’s The Reason Why Full-Page Ads Are a Waste of Money

By Issamar Ginzberg.

There’s a reason that full-page ads are a bad thing for the entrepreneur. (Unless that entrepreneur is in the media or advertising businesses, profiting off selling those full page ads.)

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Monday, December 14th, 2015

Colourful Apple TV billboard ads are pleasingly old school

By Luke Dormehl.

If any more proof was needed that Apple TV is no longer being considered a “hobby,” check out the massive new billboard ad campaign that has been rolling out for the new fourth-generation Apple TV refresh.

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