The next Toolkit Seminar takes place on Tuesday 21st May. This month’s event is slightly different in that it will be broken into two sections – firstly a short panel discussion followed by a practical, “how to” presentation.

“Advertising is an important element in how any company, business or organisation promotes its products, services or messages. And that applies to all such organisations, not just the business ones, and not just to alcohol companies. Publishing an ad is no guarantee that it will make the product a success or that it will persuade consumers to buy the product” said Ed McDonald, Chief Executive of the Association of Advertisers in Ireland.

The next AAI Tuesday Nuts and Bolts of Advertising Seminar takes place in Rothco, 13 Pembroke Row, Dublin 2. Tuesday 11th October 8.30 – 10 a.m. “Social Media CRM – should interactivity be at the core of your plan?” by David Connor, founder and Chief Strategic & Innovation Officer at eightytwenty/4D. Cost €25 pp for [...]

Recent pitches for the HSE and Bus Eireann demonstrate yet again that when it comes to appointing an agency the government is wasteful and inept.