Online marketing expert explains how you can make Facebook, Twitter, and Groupon, among others, work for your small business.

From Pew Internet & American Life Project Kristen Purcell A May 2011 Pew Internet survey finds that 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical day. This places search at the top of the list of most popular online activities among U.S. [...]

If you invest your money in online advertising, events, social media campaigns and any number of new media opportunities that clutter up your spreadsheet matrix, it’s hard to know where to begin when you want to break the numbers down. It’s hard not to think that you’re throwing your money down a great big bottomless [...]