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Articles by Topic: News

Thursday, December 11th, 2014

iPhone 6 And iPhone 6 Plus Are Eating Into iPad Usage

By Roland Hutchinson.

Apple’s iPhone 6 and iPhone 6 Plus are the first of the companies handsets to come with much larger displays, the iPhone 6 has a 4.7 inch display and the 6 Plus has a 5.5 inch display.

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Thursday, December 11th, 2014

Four Things To Know For Your Facebook Ads Strategy

By Heidi Schmidt.

Facebook is ever changing. Between new offerings like Facebook at Work – which is in the works and set to launch in January – and the constant updates to the Facebook timeline and profiles, it can be hard to keep up with all the changes.

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Thursday, December 11th, 2014

Man Vs. Machine: Get Better Sales by Keeping Marketing Automation Human

Sourced from PROBlogger, by Veronica Taylor.

Marketing automation without a human element is just a robot on autopilot. Before, during and after each automated campaign it is essential for real people to plan, edit and review.

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Wednesday, December 10th, 2014

Potential Pot of Gold in Mobile Marketing

By Julien Happich.

Fasten your seat belts. Marketing via mobile devices will be $15 billion industry in 2019.

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Wednesday, December 10th, 2014

Benefits of Public Relations and Advertising

By Robert Miker.

Picture of Benefits of Public Relations and Advertising

Advertising and public relation are synonyms of each other and both have an important role in business promotion. Both are better utilized for promoting an individual or a business.

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Wednesday, December 10th, 2014

Where Brand Journalism and Native Advertising Can Fit Within Content Marketing

By Lee Odden.

Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch.

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Tuesday, December 9th, 2014

John Hegarty sets up The Garage for start-up companies

By Stephen Foster.

Nice to see that Sir John Hegarty is doing something useful in the UK (as opposed to buying another vineyard in France) with his share of the proceeds of BBH’s sale to Publicis Groupe.

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Tuesday, December 9th, 2014

How Important Is ‘Word of Mouth’ To Your Web Marketing Strategy?

By Matthew Langham.

Word-of-mouth marketing may have evolved from phone calls and face-to-face conversations to social media posts and comments, but its importance remains the same.

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Tuesday, December 9th, 2014

4 Ways to Make Your Facebook Posts Shine

Sourced from Entrepreneur.

In their book Ultimate Guide to Facebook Advertising, online marketing and Facebook ad experts Perry Marshall, Keith Krance and Thomas Meloche explain the game-changing tactics of paid Facebook Ads and how you can gain more on your investment—in clicks, customers and profits

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Tuesday, December 9th, 2014

Mobile Ads Drive Differing In-Store Visits Depending On Sector

By Yuyu Chen.

A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry vertical.

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