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Articles by Topic: News

Thursday, October 16th, 2014

Autoplay video ads come to articles

By Ricardo Bilton.

As display ad prices continue to sink, publishers are turning to video to pick up the slack, even within articles.

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Thursday, October 16th, 2014

6 native ad campaigns that felt foreign

By Michael Estrin.

When it comes to native ads, the title of an eMarketer report probably said it best: “Native Advertising: Difficult to Define, but Definitely Growing.”

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Thursday, October 16th, 2014

I love advertising because I love lying: Jerry Seinfeld shreds the ad world to pieces

Sourced from Firstbiz.

“I love advertising because I love lying,” comedian Jerry Seinfeld told a bunch of advertising professionals at the industry’s annual awards show on October 1.

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Wednesday, October 15th, 2014

Sephora, Walmart turn QR code scans into targeted mobile messaging

By Chantal Tode.

Brands such as Sephora, Walmart, Home Depot and Tiger Direct are predicting smartphone users’ responsiveness to specific offers based on the QR codes they have previously scanned.

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Wednesday, October 15th, 2014

Paid Search 101: The Ultimate Beginner’s Guide to #PPC Landing Pages

By Kasim Aslam.

Before we get started, allow me first to make a necessary—albeit dangerous—assumption: If you’re reading this you have at least a cursory understanding of how to setup and run a targeted pay-per-click campaign.

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Wednesday, October 15th, 2014

5 Mobile Marketing Trends to Watch

By TJ Welsh.

Mobile isn’t just one of the most important channels for marketers to utilize, it is becoming THE most important channel.

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Tuesday, October 14th, 2014

How To Fix Your Marketing Blind Spot

By Jay Baer.

Marketers think they’ve seen it all, but they are usually blind to what customers really need.

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Tuesday, October 14th, 2014

10 Indispensable Steps to Writing a Great Blog Post

By Kathi Kruse.

Blogging for business is an integral part of your overall marketing strategy whether you’re marketing your business or integrating Social Selling into your sales process.

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Tuesday, October 14th, 2014

Elon Musk is the true successor to Steve Jobs

By John McDuling.

Since the tragic passing of Apple’s visionary co-founder Steve Jobs. It’s increasingly clear that his true successor as the world’s most important, and exciting, entrepreneur is not Mark Zuckerberg, Jack Dorsey or even Tim Cook. It’s Elon Musk.

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Tuesday, October 14th, 2014

31 Tips for Improving Sales and Marketing Lead Generation Alignment

By Brian Carroll.

More often than not, there seems to be a disconnect between Marketing and Sales. Not having these two teams aligned can be a vital — and costly — mistake.

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