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Articles by Topic: News

Tuesday, September 23rd, 2014

This Graphic Shows How to Remove Embarrassing Photos from Social Media

By Melanie Pinola.

Even if you think you’re sharing or storing photos privately online, there’s always a chance that your pictures could inadvertently get into the wrong hands.

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Monday, September 22nd, 2014

News Corp Australia launches AccessOne ad product for new metropolitan mastheads apps

Sourced from Campaign Brief by Ricki

News Corp Australia has today announced the launch of its next-generation suite of metropolitan masthead tablet apps, which will feature its market leading advertising product – AccessOne.

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Monday, September 22nd, 2014

Why brands are letting consumers power their advertising

By Anna Kassoway.

Consumers’ time spent with media has rapidly shifted in recent years. First it moved from traditional media outlets controlled by a few companies to ad networks comprised of millions of websites.

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Monday, September 22nd, 2014

The Radically Changing Advertising Business Has Profound Consequences

Sourced from Business Insider.

A FEW MONTHS ago Progressive, an insurance company, ran a video ad on Facebook featuring a grown man who acts like a baby and is carried around in a sling.

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Friday, September 19th, 2014

Twitter Trials “Buy Button” in Tweets

Sourced from MobiAdNews.

For the past several years, Twitter has been used by many brands as a great way to keep in contact with their customers, build loyalty, and spread the brand message.

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Friday, September 19th, 2014

4 Ways to Use Facebook Ads to Achieve Local Success

By Ryan Pinkham.

If you’re using Facebook for your business, you’ve probably asked the question — are Facebook Ads really worth the time and money?

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Friday, September 19th, 2014

The Future Is Now: 4 Rules for the Post-Advertising Age

By Kirk Cheyfitz.

With abject apologies to the young Bob Dylan, nobody in adland needs a weatherman to know which way the wind blows these days. It blows toward great content.

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Friday, September 19th, 2014

You Owe the Companies Nothing

By Gavin Heaton.

Stan Johnson shares this great rant from Banksy on advertising and advertisers in our society. It’s a little Cluetrain-esq with a more activist angle.

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Thursday, September 18th, 2014

Four Ways to Crush Your Email Challenge and Build the List

By Luke Guy.

I support building your email list more than any other thing. It’s the building block to any platform-building. You should be collecting emails before you even build the blog or write the book. I Wish I did it this way to begin with.

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Thursday, September 18th, 2014

Quotables from Kevin Spacey’s Keynote at Content Marketing World

By Valeria Maltoni.

Any time tech moves forward, there is that question about how things are not going to be the same anymore.

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