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Articles by Topic: News

Wednesday, May 18th, 2016

Print is Not Dead

Independent News & Media (IMN) conducted over 13,000 face-to-face interviews with newspaper buyers, at the point of purchase, over the past 12 months. They have now published key research findings from its new Customer Research Strategy. INM also wanted to establish how important the print channel was in the overall marketing mix. The data shows [...]

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Wednesday, May 18th, 2016

The Weird Way Social Media Is Messing With Your Brain

By Ramona Emerson.

You may know the eye cream she uses before bed and her favorite poolside cocktail. But following someone’s social-media feeds doesn’t mean you know her.

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Wednesday, May 18th, 2016

The one hack you need to truly stop procrastinating

By Alina Dizik.

Right now. No, really, don’t wait until tomorrow. This simple formula could bring you a lot more success.

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Wednesday, May 18th, 2016

Fix all your home Wi-Fi problems with one brilliantly simple gadget

By Chris Smith.

Have you heard of the new $60 plug that claims it can fix all of your most common Wi-Fi problems?

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Tuesday, May 17th, 2016

The ‘Echoverse’: A New Way to Think About Brand-Consumer Interactions

The considerable money companies spend on monitoring social media, including predictive analytics is worth it. Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising, social media, news coverage or consumer sentiment. But a new study examines how messages about brands across various channels interact in a complex [...]

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Tuesday, May 17th, 2016

Mobile Is a Major Influencer on Food and Dining Choices

Consumers also leverage smartphones to find dining deals. RetailMeNot has released a new study called The Evolution of Dining in the Digital Age. It explores digital savings and mobile habits among restaurant patrons, as well as general habits related to dining out and spending. More than ever before, consumers are turning to their digital devices [...]

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Tuesday, May 17th, 2016

How to Make Your Product Go Viral Without Any Marketing

By Gary Vaynerchuk.

Sriracha is the number one example of word of mouth advertising.

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Tuesday, May 17th, 2016

We Tested 48 Facebook Ads To Bust 6 Marketing Myths

Sourced from SketchDeck.

Facebook Ads are a predictable and scalable way to find new customers and followers.

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Monday, May 16th, 2016

3 Critical Ways Your Brand Boosts Your SEO

By Matt Walker.

In the past ten years, digital marketing has eaten into the market share of traditional marketing.

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Monday, May 16th, 2016

‘People’s BS detectors are high’: Brands have given consumers cause fatigue

By Tanya Dua.

In the run-up to Earth Day last year, Megan Marshall and her team at Olson Chicago sat facing executives from one of the biggest consumer brands and held an intervention:

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