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Articles by Topic: News

Thursday, July 24th, 2014

Why Your Marketing Needs to Include Your Company’s Story

By Felicia Spahr.

Would you like to know how you can instantly connect and build trust with your audience, no matter what business you’re in?

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Thursday, July 24th, 2014

Amazon officially launches Kindle Unlimited, ebook and audiobook subscription service for $9.99/month

By Laura Hazard Owen.

Amazon officially launched Kindle Unlimited, its ebook and audiobook subscription service.

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Wednesday, July 23rd, 2014

6 questions to answer when developing a content marketing strategy

By Chris Bird.

More and more companies are beginning to realize the benefits of content marketing; it’s less expensive than alternative forms of marketing, it positions your company as the go-to source, and it can drive qualified leads.

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Wednesday, July 23rd, 2014

The newspaper crisis, by the numbers

By Alan D. Mutter.

Roughly a decade after the commercial debut of the Internet, America’s newspapers posted record high advertising sales of $49.4 billion in 2005, leading many publishers to think their businesses would not be seriously affected by the digital revolution. But they were wrong.

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Wednesday, July 23rd, 2014

Newspapers can’t merely dabble at digital

By Alan D. Mutter.

The New York Times wrote the story in 1853 about how Solomon Northup was kidnapped and sold into slavery, but Gawker got most of the page views by publicizing the archived article when “12 Years a Slave” won the Oscar for best picture in 2014.

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Wednesday, July 23rd, 2014

Unless marketing reclaims the four Ps, creative agencies will be dead in five years

Sourced from Marketing.

The advertising business is five years from death, and it’s due to the failure of the marketing function to fulfil its potential by owning the four Ps, writes John Zeigler, regional chairman and CEO of DDB Group, in this guest post.

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Tuesday, July 22nd, 2014

Buyer Personas are Critical for Content Marketing Success

By Shelley Pringle.

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention.

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Tuesday, July 22nd, 2014

REPORT: Facebook, Google To Represent 15% Of Total Ad Market In 2016

By David Cohen.

Facebook and Google combined will account for a 15 percent share of the total media advertising marketing of $200 billion in 2016, according to the latest projections from market researcher eMarketer.

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Tuesday, July 22nd, 2014

Delightful Landing Page Optimization! CRO Tips From #MNSummit

By Kevin Watterson.

We had the pleasure of attending the MnSearch Summit in downtown Minneapolis, and we walked away with quite a bit to share.

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Monday, July 21st, 2014

How Your Brand Can Win Over Online Customers One Skeptic at a Time

By Doug Austin.

Have you ever noticed how proud parents look at their toddlers’ crayon scribbles as though they’re admiring a Picasso painting?

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