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Articles by Topic: News

Monday, June 22nd, 2015

The Internet of Things: a cautionary tale for brands

By Doug Conely.

The belief that the world is moving towards an Internet of Things has never been stronger.

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Monday, June 22nd, 2015

Are You Ready for Instagram’s Open Advertising? 3 Cool Visual Strategies for Brands

By Carianne King.

As you may have heard, Instagram is opening its photo feed to advertisers. By the end of this year, businesses big and small will be able to buy ad space on the app and also be able to target by age, interest, gender, and other factors.

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Friday, June 19th, 2015

What’s New on Netflix: Advertisements

By Jason Koebler.

Netflix is experimenting with advertisements that run both before and after users watch a video. It’s unclear whether or not the company will eventually push ads to everyone.

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Friday, June 19th, 2015

Google, Yahoo Set For Rise In Mobile Search Ad Sales

BY MICHELE CHANDLER.

Advertisers are boosting their local mobile ad spending as more consumers scour the Web for information using their smartphone or mobile device, says research firm eMarketer.

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Friday, June 19th, 2015

4 Advanced Facebook Advertising Tactics that Need to be a Part of Your Core Strategy

By Sherman Standberry.

These tips are so robust each one could have had it’s own blog post…

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Thursday, June 18th, 2015

Twitter adds automation to win more ad dollars

By Patricio Robles.

Twitter is one of the largest, most popular social platforms in the world but despite the fact that it is generating significant advertising revenue, the company has struggled to live up to expectations.

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Thursday, June 18th, 2015

The Art of Storytelling in a Digital Age

By Jonny Mole.

Stories are in our make-up.
They help us interpret meaning, connect with people across generations, and articulate really complex stuff in easily digestible snippets.

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Thursday, June 18th, 2015

The Financial Times Just Introduced a New Digital Ad Currency, and It Could Change the Web for Good

By Dillon Baker.

The bitcoin of digital ad currencies is here, and it’s being brought to you by your favorite 127-year-old, salmon-colored newspaper.

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Wednesday, June 17th, 2015

How One Company Scored 7 Cents A View With Twitter Promoted Video

By Martin Beck.

Sometimes you find the perfect fit. In denim and marketing campaigns.

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Wednesday, June 17th, 2015

With the Right Incentives Loyal Customers Will Become Brand Advocates

By Brett Relander.

As consumers increasingly rely on their mobile devices, the tried and true traditional methods of marketing are no longer sufficient to compete on today’s modern business landscape.

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