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Articles by Topic: News

Friday, March 20th, 2015

15 Clever Examples of Interactive Print Ads

By Jami Oetting.

Print ads were once the standard format for creative advertising.

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Thursday, March 19th, 2015

Eye-Tracking Study: Native Ads vs. Banner Ads

By Ayaz Nanji.

Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen.

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Thursday, March 19th, 2015

Toyota showcases interactive hashtag marketing via Twitter-generated art – Mobile Marketer

Sourced from Mobile Commerce Daily.

Toyota is bringing interactive hashtag marketing front and center at the South by Southwest festival by enabling attendees to use their smartphones to create Twitter-generated art at a live installation featuring the 2015 Corolla.

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Thursday, March 19th, 2015

Facebook Acquires Top Shopping Search Engine In Effort To Improve Commerce Ads

By Matt Southern.

Today, it was announced that Facebook has acquired shopping search engine, The Find, in an effort to improve the social network’s advertising efforts.

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Wednesday, March 18th, 2015

What programmatic TV means for UK marketers

By Seb Joseph.

Media bought using programmatic technology has dominated column inches across ad land recently.

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Wednesday, March 18th, 2015

OTT Streaming Devices Overtake Tablets in Digital Video Ad Views

Sourced from Marketing Charts.

Tablets are popular devices for video viewing and have been for some time,

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Wednesday, March 18th, 2015

VW’s Hilarious New TDI Diesel Ads Return Excellent Viral Mileage

By Don Klein.

What We See: Volkswagen of America has released four videos (with hopefully more to come) featuring the Golden Sisters, three real-life senior siblings who found fame and fortune after a YouTube video of them watching the Kim Kardashian sex tape went viral in 2012.

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Monday, March 16th, 2015

7 Major Highlights of Dynamic Facebook Product Ads

By Larry Kim.

Facebook recently announced the launch of their new dynamic Facebook Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts.

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Monday, March 16th, 2015

How design can make a genuine impact

Sourced from CB Creative Blog.

Three ways design can help make noise and instigate positive change, as revealed by South African agency Joe Public at Design Indaba

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Monday, March 16th, 2015

How to really nail content marketing

By Patrick Albano.

Content marketing has come of age.

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