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Articles by Topic: News

Thursday, June 23rd, 2016

Thinking About Spending On Marketing? Make Sure You Answer These Three Questions First

By Chris Myers.

Of all the decisions that entrepreneurs face, deciding when to start investing in marketing is one of the most difficult.

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Wednesday, June 22nd, 2016

The most productive ways to waste your time

By Kayla Matthews.

Like most of us, you want to improve your personal and professional life and think about the things you could do to get there.

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Wednesday, June 22nd, 2016

Is Your Wrist Ready for Advertising?

By Christa Howard .

Is your wrist ready for advertising? The team at PubNative certainly thinks so.

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Wednesday, June 22nd, 2016

10 things advertisers won’t tell you

By Quentin Fottrell.

You can run from us, but you can’t hide.

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Tuesday, June 21st, 2016

The rise of ‘micro-influencers’ on Instagram

By Yuyu Chen.

There’s such a thing as being too popular.
It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease.

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Tuesday, June 21st, 2016

The Forgotten History of the Women Who Shaped Modern Advertising

By Ciara Lavelle.

Long before Peggy Olson fought to be a copywriter on Mad Men, women were pioneering advertisers in the new age of mass media.

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Tuesday, June 21st, 2016

Advertising Your Brand the Green Way – The Future Branding Strategy

Sourced from Scotts Branding Agency.

Brands globally have realized the emphasizing fact that, Cash spent on Advertising budgets is not sufficient to access their impact on overall environmental initiatives.

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Monday, June 20th, 2016

How The Facebook Bubble Is Driving Online Startups Into The Arms Of Offline Advertising

By Morgan Hermand-Waiche.

I’ll be the first to admit it: Facebook advertising played a big part in my startup’s rapid growth.

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Monday, June 20th, 2016

Mood mismatch between TV shows and ads may hurt advertisers: study

By Susan Krashinsky.

We’ve all been there: watching a TV show that reaches a quiet, dramatic moment, only to be jarred by a commercial with loud announcers, upbeat music or gaudy animation.

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Monday, June 20th, 2016

‘We’re not a social video network’: Why CNN’s Great Big Story is looking beyond Facebook

By Sahil Patel.

Great Big Story, the distributed-video network funded by CNN, does not want you to think of it as just another publisher gaming Facebook.

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