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Articles by Topic: News

Thursday, April 10th, 2014

7 Tips for Creating Awesome Infographics

By Matt Carrington.

Infographics are all around us.

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Thursday, April 10th, 2014

New Social Network Data Tells Marketers Where to Advertise

By Drew Hendricks.

As businesses shift their advertising focus from static banner ads to mobile apps and social media, more research is going into finding out how customers respond to these new ad campaigns.

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Wednesday, April 9th, 2014

Let’s Stop Mixing Up Digital Advertising With Digital Marketing

Sourced from Twist Image.

I get into this fight all of the time.

When people talk to me about advertising agencies – especially ones that claim to be “fully integrated” – what I (still) hear is: digital advertising.

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Wednesday, April 9th, 2014

Inventions and Reinventions That Are Changing Content Marketing

By Cathy McPhillips.

Last week, while many members of the Content Marketing Institute team traveled Down Under for Content Marketing World Sydney, I stayed stateside to take advantage of an amazing opportunity to spend three days at Adobe’s 12th annual Digital Marketing Summit.

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Wednesday, April 9th, 2014

How is the Facebook ad landscape evolving?

By Justin Lafferty.

As smart marketers know, the Facebook ad ecosystem is constantly changing and evolving.

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Tuesday, April 8th, 2014

AdWords vs. AdSense: Which Google Advertising Program is Right for You?

By Morrys Sarmiento.

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Google has become synonymous with the Internet. The Silicon Valley search giant is one of the largest companies in the world, and its products and services are as ubiquitous with Internet use.

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Tuesday, April 8th, 2014

Report: More ads are coming to Twitter-a lot more

By Nick Mediati.

You can expect to see as many as 15 new kinds of ads in the near future, according to the Wall Street Journal.

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Tuesday, April 8th, 2014

10 Rules On How To Manage Social Media Marketing

As things stand today, you can only ignore social media management at you own peril. Online business entrepreneurs are embracing social media marketing solutions than ever before.

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Monday, April 7th, 2014

How Powerful Brand Storytelling Can Supplant Commercials

By Michael Weiss.

In late 2013, Chipotle released a video one writer called “the most beautiful, haunting infomercial you’ll ever see.” Gawker seconded, stating that, “All other ads should just give up.”

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Monday, April 7th, 2014

Marketing, Advertising, Sales – Who Does What?

By Laura Lake.

It’s so easy for the confusion to begin when you start talking about advertising, marketing and sales. Truth is most individuals don’t understand the difference.

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