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Articles by Topic: News

Friday, January 23rd, 2015

How Designers Turn Data Into Beautiful Infographics

By Carey Dunne.

The best infographics are clear, easy to digest, and eye-catching. But the process of distilling data into a neat little chart, bar graph, or venn diagram usually requires pages and pages of messy preparatory sketches, which are rarely seen by the public.

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Thursday, January 22nd, 2015

State of Digital Marketing in 2015: 7 Realistic Predictions

By Mohul Ghosh.

Digital Marketing is composed of two words: Digital & Marketing; and there is only one rule which can optimally define these two terms:

“The Only Constant Is Change”

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Thursday, January 22nd, 2015

Falling Behind on Content? Catch Up With These Content Repurposing Tips

By James Anderson.

Remember all that content you were going to have completed before you left for holiday break?

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Thursday, January 22nd, 2015

Social Media Analytics: Using Social Data to Tackle 3 Biggest Business Problems

By Ekaterina Walter.

My earlier posts “Digital Analytics: Unlocking the Power of Social Data” and “Social Media Analytics: The Key to Knowing Your Customers” covered the importance of social data and how to use it to bring you closer to your customers than ever before.

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Thursday, January 22nd, 2015

Increasing Engagement: How to Drive Buyer Action with Customer Activation

By Matt Zilli.

According to dictionary.com, the standard definition of “to activate” means “to make active; cause to function or act.” Or in the realm of Physics (a realm marketers rarely get to consider), it means “to render more reactive; excite.”

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Wednesday, January 21st, 2015

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

By Max Starkov and Mariana Safer.

Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues;

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Wednesday, January 21st, 2015

Lead nurturing via email series and content marketing

By David Kirkpatrick.

Lead nurturing involves a number of activities and channels such as “under the hood” tracking and scoring of prospects behavior and engagement with your campaigns as well as follow-up telephone at times whenever that tactic fits into an overall lead nurturing program.

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Wednesday, January 21st, 2015

2015… The Year Digital Marketing Comes of Age

By Janette Speyer.

The one thing constant and predictable about Digital Marketing is that change is inevitable.

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Wednesday, January 21st, 2015

SEO checklist 2015

By Kevin Meaney.

With the ever changing landscape of SEO IDF Marketing have created the 2015 SEO Checklist to help businesses to get their SEO Campaign 2015 ready!

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Tuesday, January 20th, 2015

Marketing to educated, tech-savvy & hyper connected youth

By Hemal Panchamia.

Being one of the largest population cohorts, the youth (15-24 years) are the new rage when it comes to marketing intelligence.

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