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Articles by Topic: News

Thursday, November 20th, 2014

InMobi claims that it reaches 872 million active unique users

By Aparajita Saxena.

Mobile advertising network InMobi claims that it currently reaches 872 million active unique users through their mobile devices across over 200 countries, up from 759 million active unique users across 165 countries last year.

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Thursday, November 20th, 2014

Randall Rothenberg, IAB President & CEO, Sets Record Straight on Digital Banner Ads

By Randall Rothenberg.

Banner ads are the Mark Twain of the Internet: reports of their death are greatly exaggerated.

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Thursday, November 20th, 2014

Why Digital Advertising Will Never Surpass $100B

By Tom Goodwin.

All these quotes about “digital advertising surpassing $100B by 2019″ are great and all, but what on earth is digital advertising?

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Wednesday, November 19th, 2014

What happened to Apple’s once-great ads?

Sourced from Mac Daily News.

“It may be time for Apple to ‘think different’ about its advertising,” Julia Love reports for The Mercury News.

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Wednesday, November 19th, 2014

Google Patent For Ads That Follow You Surfaces

By Ginny Marvin.

Imagine if after clicking on an ad, it expanded and then persisted as you navigated to additional web content linked to from the ad itself.

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Tuesday, November 18th, 2014

6 Ways to Improve Twitter Engagement With Psychology Principles

By Beth Gladstone.

Want to discover how to engage more users on Twitter?

Have you considered using psychology techniques?

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Tuesday, November 18th, 2014

“Fraud-Free” is Suddenly a Selling Point for Online Advertising

By Jack Marshall.

The online ad industry has an ongoing fraud issue. Marketers are wasting money buying ad space that real consumers never actually see, and nobody’s sure how big the problem really is.

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Tuesday, November 18th, 2014

The Rise and Fall of the Banner Ad

By Natalie Shoemaker.

The death knell for the banner ad is tolling and few are lamenting its decline. Farhad Manjoo of the New York Times certainly isn’t shedding any tears.

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Monday, November 17th, 2014

The Keys to Advertising on Social Media

Sourced from Inc.

Not advertising on social media might amount to shooting yourself in the foot, contends Randy Parker, founder and CEO of PagePart.com. “Social media advertising is not only viable, it’s practically mandatory and quite powerful.” Here’s how to make it work (and pay off).

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Monday, November 17th, 2014

Your Website is an Ugly Baby, You Just Don’t Know it Yet

By Brant Wilson.

If content is king, then design is the castle. Good web design for businesses not only has the content to peak audience interest for whatever product or service you’re selling, but also has an intuitive UI to encourage sales.

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