Views & Opinions

Articles by Topic: New Advertising

Tuesday, November 18th, 2014

Outside Voices: Beware The End of Advertising?

By Joe Marchese.

There’s a reason why YouTube is discussing an ad-free, paid subscription alternative to consumers.

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Friday, October 10th, 2014

The Show-Off of Smartphones

Sourced from Yanko Design.

The Bella smartphone concept, immodestly self-described as “the most beautiful phone,” is focused on being highly customizable for the discerning user.

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Thursday, November 21st, 2013

Showrooming is not a threat to retailers’ revenue: stats

By Bola Awoniyi.

Retailers are seeing growing numbers of customers using smartphones in their stores, but just 11% see ‘showrooming’ as a threat to revenue.

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Tuesday, March 26th, 2013

Amazon introduces Mobile Ads API, offering in-app advertising to U.S. viewers of any Android app

Amazon has today announced its Amazon Mobile Ads API for developers, allowing them to offer display ads inside their apps.

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Wednesday, March 13th, 2013

For Mobile Ads To Really Work They Have To Be More Like (Really Good) Mobile Apps

By Anthony Wing Kosner.

A research study from Forrester, commissioned by the app-recommendation company Tapjoy, finds that mobile users find mobile ads annoying.

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Tuesday, May 8th, 2012

Snappy Comebacks To Ridiculous Client Demands

By Speider Schneider.

Once a month I go to a get-together of designers where we commiserate over clients and share horror stories. We laugh at the stories but it always strikes me how similar… sometimes exact the stories are. It’s almost as if there’s a guidebook for people wanting design work and what to say to designers to get cheap or free work.

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Wednesday, April 18th, 2012

60 Creative Public Awareness Ads That Makes You Think

By Alvaris Falcon.

You gotta admit that the world is ugly. Although World War II was more than 60 years ago, the world today is still filled with destruction, but in different forms such as deforestation, animal massacres and also the robbery of human rights. The good news is that when there is darkness, there is light.

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Monday, May 9th, 2011

Smart and sweet from Publicis QMP

We missed this one when it arrived in the world, but credit to Carol Soutar and Briain Wright for hitting the spot with this fun, self-referential print ad for Cadbury. Insert your own joke about aping existing work here.

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Sunday, April 3rd, 2011

Cybercom: the lowdown on Ireland’s digital consumers

Mediastreet went along to the Sunday Business Post’s National Digital Media and Marketing Summit (snappy!) in Croke Park last Wednesday, and jolly good it was too. More of that anon, but for now this shiny thing caught our eye. A handy little video infographic from Cybercom on Irish consumers and what they’re getting up to [...]

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