Views & Opinions

Articles by Topic: Featured Post

Tuesday, August 16th, 2016

MediaStreet Interview – Why Every Business Should Get Their PR Right

Nicole Buckler, Editor of, speaks to John Saunders, President and CEO of FleishmanHillard, about why Irish businesses – more than ever before – need to get their PR right. John Saunders became only the fourth CEO of the firm in 69 years when he was appointed last November. FleishmanHillard is a public relations and [...]

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Monday, May 30th, 2016

The Interview: Dermot Hanrahan – Chairman of Electric Media editor Nicole Buckler speaks with Dermot Hanrahan, Chairman of Electric Media. Electric Media is the largest and most successful digital advertising sales company in Ireland with nearly 100% reach of the Irish internet audience. Hanrahan set up the company in 2008. What does your usual day look like? I am glad to say there [...]

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Thursday, April 14th, 2016

The Interview – Liam McDonnell, CEO of Dentsu Aegis Ireland

Nicole Buckler, Editor of meets Liam McDonnell, CEO of Dentsu Aegis. Dentsu Aegis Network is a multinational media and digital marketing communications company headquartered in London, a subsidiary of the Japanese advertising and public relations firm Dentsu. Its principal services are communications strategy through digital creative execution, media planning and buying, sports marketing and [...]

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Thursday, January 14th, 2016

Podcast – The Evolving World of PR

Our latest mediastreet podcast is an informed and informative round table discussion between  Nick Webb (Business Columnist), Sunday Independent, James Dunny (Associate Director-EMEA), Fleishman-Hillard International Communications Ltd, Mark Brennock (Director), Murray Consultants Ltd, and moderated by Alex Gibson of The Persuaders.  A fascinating insight by the experts in how they see the evolution of Public [...]

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Wednesday, January 13th, 2016

Star Wars Wins Social Media

So which blockbuster had the best time of it on social media?  Of course, the one that used the force. Technology and data company, Engagement Labs has released rankings for the top 2015 blockbusters on Facebook, Twitter and Instagram. Top Ten 2015 U.S. Blockbusters on Facebook, Twitter and Instagram Over the Holiday Weekend Engagement Labs [...]

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Tuesday, January 12th, 2016

Derek Zoolander is the Face of an Industry He Was Created To Mock

When someone who satirically murders models becomes one, you know that advertising has won. With that in mind, “international supermodel” Derek Zoolander is face of new Fiat 500X advertising campaign. The automaker launched the new marketing campaign during the Golden Globes telecast, while plugging Zoolander 2. Said Olivier François, Chief Marketing Officer AT Fiat, “Joining [...]

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Monday, January 11th, 2016

Video And Native To Rule Mobile In 2016

Mobile banners are expected to dive by 20 per cent in popularity in the coming year. Trusted Media Brands, Inc., a multiplatform media company, recently released findings from a survey on mobile advertising formats. The study was conducted by Advertiser Perceptions and surveyed clients and agency executives. The results? -The overall perception of video and [...]

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Friday, January 8th, 2016

A New Instalment in a Wildly Lucrative Game Series

Gaming apps are seriously big business. For example, app company King Digital Entertainment, creators of Candy Crush (amongst other games) has an annual revenue of US$ 2.260 billion. In 2014, the IPO valued the company at US$7.08 billion. It was the largest ever IPO for a mobile/social gaming company in the US, narrowly eclipsing Zynga’s [...]

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Thursday, January 7th, 2016

Boundaries Between Advertising and PR Roles are Blurring

Blurred boundaries between advertising and public relations professions due to new roles in social media raise the question of whether educators can adequately prepare their students for a career in these growing fields, according to a Baylor study. “Educators need to address the deficiencies identified in this study and find ways to build these skills [...]

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Wednesday, January 6th, 2016

Irish People Are Prime Suspects in Cases of Bad Gift Giving

By Nicole Buckler Now that Christmas has come and gone, marketers are climbing over themselves to find out what we like and don’t like about Christmas. This is so they can flog us more unneeded crap next year. And why not? We all love useless crap at Christmas, it’s the best part of it! But [...]

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