Views & Opinions

Articles by Topic: Dos

Monday, January 23rd, 2017

Children Unimpressed by Parents’ Online Behaviour

Social media gives us the freedom to communicate with our loved ones, whenever and wherever we want. However, this freedom comes at a cost: blinded by our seemingly happy digital lives we often don’t realise how social media threatens and damages our real-life relationships. New research from Kaspersky Lab shows that a third of people [...]

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Friday, January 20th, 2017

92 Percent of Consumers Visiting a Retailer’s Website for the First Time Aren’t There to Buy

To compete in 2017, strong content is no longer negotiable. Ninety-two percent of consumers will visit a brand’s website for the first time for reasons other than making a purchase, according to a study released today by Episerver. The “Reimaging Commerce” report found that of shoppers visiting a website for the first time, 45 percent [...]

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Thursday, January 19th, 2017

Dublin Airport is shortlisted for International Social Media Awards

Dublin Airport has been shortlisted in four categories in a global social and digital awards competition. The Moodie Davitt Digital Awards, now in their fourth year, recognise best practice in social and digital media among airports and airport retailers. Dublin Airport has been shortlisted for Best Airport Twitter Feed, Best Airport Use of Facebook, Best [...]

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Wednesday, January 18th, 2017

Audience Engagement Trends in 2017

As social channels continue their meteoric surge, publishers face the balancing act of growing their branded sites while using their content to engage audiences on platforms that aren’t theirs. FIPP contributor Jon Watkins rounds up market predictions for 2017, including a trend that shows publishers might just find a saviour from an unusual source… Publishers’ [...]

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Tuesday, January 17th, 2017

Jealous People Spend More on Retail Therapy

Jealousy is a curse! But good for retailers. Have you ever felt jealous about the attention your romantic partner was giving to someone else? Perhaps your significant other seems to be enjoying a conversation with someone a little too much, or a co-worker is flirting with your partner at a company holiday party. Researcher Xun [...]

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Monday, January 16th, 2017

6 Steps to Improve Your Google Ranking

The more we understand how search engine algorithms work and how they apply to our sites, the more likely we are to improve our positioning in search results. Savage Global Marketing has developed a 6 steps SEO process that helps improve your website ranking: Step 1: Keyword Research It does not make much sense to [...]

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Friday, January 13th, 2017

Millennials are More Likely to Skype Their dogs Than any Other Generation

The signs of dog obsession among humans are not that hard to spot – especially on social media. According to a new study released today by BarkBox, dogs are flooding the pages and feeds of their people, and some pups even have their own feeds. The Dog Parent Study revealed: On average, dog people post [...]

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Thursday, January 12th, 2017

The Nuts & Bolts of Advertising

January Toolkit Seminar takes place on 24th January with “Youth Culture Uncovered”

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Wednesday, January 11th, 2017

Predictions for the Advertising Market in 2017

Jon Watkins, writing for Magazines Ireland, wades through the predictions for the advertising market in 2017 to identify some trends that could have a major impact on publishers over the next 12 months and beyond. Among all the advertising-trends stats and predictions for 2017, one theme in particular is constant: that advertising growth will be fuelled [...]

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Tuesday, January 10th, 2017

Tweenagers are Rejecting the Family TV for Tablets and other Mobile Devices

They are now the most mobile-centric generation we’ve ever seen. Argos’ own-brand Alba have surveyed Irish tweens to find out what devices they are using and how much money they have access to. Here are some of the results. -Pocket money amongst 7-to-12 year olds is put towards “must-have” tech, including mobile phones, tablets and [...]

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