Views & Opinions

Articles by Topic: Dos

Friday, December 9th, 2016

Give Your Post Some Festive Spin With, the First Ever Christmas Shortlink

Now you can join in the festive spirit and safely share your content with, a Christmas SEO-friendly link shorterner. So by now we all know how link shorteners work. The most common shortener is probably the one offered here by Google. It turns an unweildy and overly long link like: into This [...]

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Thursday, December 8th, 2016

Top Trends Organisations will be Focusing on in 2017

Glassbox has today revealed their top trends organisations will be focusing on in 2017, to improve customer interactions and transactions across digital channels. They foresee that digital transformation will continue to be the overarching theme of the coming year, with mobile strategies, compliance and the move of business (big data) analytics from a siloed to [...]

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Wednesday, December 7th, 2016

The Résumé is Dead! Now it’s the Mobile Video Recruiting Platform

Short video exchanges between candidates and employers plan to get rid of the hiring process as we know it. Beehive Talent, a Californian-based recruitment agency, wants to get rid of time-consuming job fairs, preliminary interviews/screenings, and resume reviews. They want to replace them with Snapchat-style videos by both candidates AND employers. Beehive says that Research [...]

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Tuesday, December 6th, 2016

Smells Like Christmas Spirit

Getting the right scent to waft across a retail outlet can lead to increased retail sales. Scientists and business people have known for decades that certain scents – pine boughs at Christmas, baked cookies in a house for sale – can get customers in the buying spirit. Eric Spangenberg, a pioneer in the field and [...]

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Monday, December 5th, 2016

How Social Media Impacts Consumer Spending

For businesses using social media, posts with high engagement have the greatest impact on customer spending, according to new research from the University at Buffalo School of Management. Published in the Journal of Marketing, the study assessed social media posts for sentiment (positive, neutral or negative), popularity (engagement) and customers’ likelihood to use social media, [...]

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Monday, December 5th, 2016

Irish Magazine Awards (IMA) 2016 – THE WINNERS

The winners of the Irish Magazine Awards 2016 were announced (Thursday 1 December) at a glittering, black tie ceremony at Dublin City Hall.

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Friday, December 2nd, 2016

Those Funny Ads May Make People Laugh, But They Don’t Buy

Advertisers often use humour to grab customers’ attention, but they should do so with caution. Ads that make people laugh are not always in the best interest of brands, researchers found. Humour may only work to advertisers’ benefit when it is “just right.” Caleb Warren, assistant professor of marketing in the University of Arizona’s Eller [...]

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Wednesday, November 30th, 2016

Study Says Europe Leads the World In Business Talent

A major global study – the 3rd annual World Talent Report from IMD business school has identified crisis-riddled Europe as home to nine of the 10 economies best equipped to develop, attract and retain business talent. The continent as a whole may well be struggling to deal with issues such as sovereign debt, migration, terrorism [...]

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Tuesday, November 29th, 2016

Microsoft HoloLens is now Available in Ireland… And it is Insane

Microsoft continues its digital transformation by expanding its global holographic journey. Microsoft Corp. recently announced that Microsoft HoloLens, the world’s first self-contained holographic computer running Windows 10, will be available for preorder this week. Devices will begin to ship in early 2017. HoloLens is now available in Ireland, Japan, Australia, Canada, France, Germany, New Zealand, [...]

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Monday, November 28th, 2016

New Digital Advertising Channels Boggle The Mind

A clothing company have teamed up with social media phenomenon Snapchat in a new way to deliver advertising to digital natives in a way that they can totally connect with. By Nicole Buckler For those who don’t know Snapchat, it is an app where you can take a photo of yourself, then put a “filter” [...]

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