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Articles by Topic: Dos

Wednesday, March 29th, 2017

Entrepreneurs Love Their Companies Like Parents Love Their Children

A recent study shows that love is a major motivator both for parents and entrepreneurs. A multidisciplinary study, run by researcher Marja-Liisa Halko from the University of Helsinki, asks whether entrepreneurs love their companies like parents love their children. The study tested the hypothesis that the emotional bond an entrepreneur feels for the company is [...]

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Tuesday, March 28th, 2017

Welcome to International Hashtag Campaigns, Some of Which are a Bit Desperate

By Nicole Buckler Just exactly when did traditional advertising die? Who knows, but rising out of the ashes of the cremation are international hashtag campaigns. Bad ones. Take for example, cruise company Royal Caribbean International. While most people think of cruising as a pastime for elderly people in Hawaiian shirts who try to smuggle brandy [...]

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Friday, March 24th, 2017

Netflix and Spotify Earn Top Customer Experience Ratings for Streaming Media

Netflix and Spotify deliver the best customer experience in the streaming media industry, according to the 2017 Temkin Experience Ratings, an annual customer experience ranking of companies. Netflix and Spotify tied for the top spot, each earning a score of 74% and coming in 74th place overall out of 331 companies across 20 industries. This [...]

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Thursday, March 23rd, 2017

Lack of Leisure: Is Busyness the New Status Symbol?

Long gone are the days when a life of material excess and endless leisure time signified prestige. According to a new study in the Journal of Consumer Research, people increasingly perceive busy and overworked people as having high status. “We examined how signalling busyness at work impacts perceptions of status in the eyes of others,” [...]

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Wednesday, March 22nd, 2017

CEOs Embrace Social Media, But Struggle To Take It To Engagement Level

We are now at a point where CEOs need to truly embrace social engagement and move it up the next notch. Research released today from global communications and engagement firm Weber Shandwick finds that the majority of leading public (92 percent) and private (76 percent) company CEOs, as well as the top CEOs in Silicon [...]

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Tuesday, March 21st, 2017

Advertorial is Misleading but Persuasive

A new study published in the journal Communication Research shows that specific communication tactics used in advertorials are very persuasive. But why they are more effective than traditional advertisements? The investigation, which looked specifically at health advertorials, showed that advertorials, or “native advertisements” are actually far more persuasive than even ad agencies thought they were. [...]

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Monday, March 20th, 2017

Love Magazines? Did You Know There is a “Netflix of Magazines” …?

By Nicole Buckler Love magazines and refuse to believe they are over? Well here is a compromise. There is now a library full of all-you-can eat electronic magazines. They give the sensation of a paper-style mag, without actually having to go to the newsagent to pick one up. Readly is a digital reading service that [...]

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Thursday, March 16th, 2017

New Dating App Uses Videos For Profile Pics Rather than Static Pics

By Nicole Buckler Here at Mediastreet.ie we are all about reporting on apps that look promising or refreshing – and this is one of them. If you are single, or a married person masquerading as single (one third of people on Tinder are actually already in a relationship) then there is a new type of [...]

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Wednesday, March 15th, 2017

E-Book Piracy Costs Publishers €300 Million in Lost Sales

A new study about copyright pirates in the book industry will be unveiled at the London Book Fair today. Digimarc Corporation (NASDAQ: DMRC) recently commissioned a Nielsen consumer survey on e-book piracy and the company will present their findings today at The London Book Fair. Digimarc commissioned the survey to better understand the nature of [...]

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Tuesday, March 14th, 2017

Global Social Media Use Increased by 21 Percent in 2016

Ninety-one percent of social media users access social on mobile. According to the report called Digital in 2017, 50% of the world is now connected to the internet. The 2017 key findings include: Internet penetration increased by 10% in the last 12 months to hit 3.773 billion, or 50% of the world’s population. Global social [...]

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