The next Toolkit Seminar takes place on Tuesday 21st May. This month’s event is slightly different in that it will be broken into two sections – firstly a short panel discussion followed by a practical, “how to” presentation.

Introduction The essence of the AAI and the role of the CEO are to promote and defend the reasonable freedom to advertise. The AAI is a members organisation with the members being companies who advertise. The details of the AAI and its raison d’etre are set out in its Articles of Association (AoA) and Memorandum [...]

The next AAI Toolkit Seminar takes place on Tuesday 26th February and the topic is “How shoppers’ behaviour is changing and the role that price, promotion and advertising strategies play in this” The Speaker is Jill McGrath, CEO of TAM Ireland The Nielsen/TAM Ireland Watch and Buy Study 2012 concentrates on FMCG and looks at [...]

Tell Me a Story: The Importance of Storytelling in Branding

The enhanced role of Digital in the Irish Media Mix With Online Advertising growing by 20% from 2010 to 2011 (IAB PwC Online Adspend Study 2011), and Marketers spending a higher % of their budgets online, IAB shares the latest research into Media Meshing, the potential for Brand Relationships online, Internet influence on purchase behaviours, [...]

The Autumn schedule of the AAI Toolkit Seminar series starts on Tuesday 25th Sept 2012.

New report by environmental group on commercialisation of childhood A paper published on 29 March by UK environmental charity “Waste Watch” entitled Addressing the social and cultural impact of marketing towards young people – through the lens of food analyses how the commercialisation of childhood appears to be damaging children and the environment. The report [...]

“The Devil is in the Detail” presented by Patrick McConville, Head of Media at ICAN

“Advertising is an important element in how any company, business or organisation promotes its products, services or messages. And that applies to all such organisations, not just the business ones, and not just to alcohol companies. Publishing an ad is no guarantee that it will make the product a success or that it will persuade consumers to buy the product” said Ed McDonald, Chief Executive of the Association of Advertisers in Ireland.

These are part of the AAI Advertisers’ Toolkit, an initiative to help advertisers and marketers keep up to date on important advertising topics and useful marketing questions.