For those who have not already booked, our January Toolkit Seminar takes place on 24th January with
“Youth Culture Uncovered”
To help arm marketers of the ‘What now, what next,’ when it comes to connecting with youth audiences, Jane McDaid and Claire Hyland of Thinkhouse will share insights from the agency’s recent Youth Culture Report – an annual report developed to ensure that the agency’s brands have the edge on youth audiences. ’Youth Culture Uncovered’ will help you understand the habits, behaviours, loves, passions, hopes and dreams of today’s 16–35year olds.
Thinkhouse is an independent, international agency with a single–minded focus on the youth market. They work with some of the biggest brands in the world and there is simply no other people better placed to help us understand how to credibly connect with younger audiences.
Jane McDaid is the Founder and Chief Creative Officer of THINKHOUSE, the youth marketing agency. With offices in Ireland and the UK, THINKHOUSE is single-minded, super focused and fully committed to helping brands understand and connect with 18-35 year olds.
Claire Hyland heads up The Youth Lab, Thinkhouse’s trends and insights division that helps brands better understand youth audiences – today and tomorrow.
The Youth Lab’s obsession with the ‘what now, what next?’ see’s the agency’s Youth Lab division lead the charge in developing in-depth youth culture insight and trend reports and strategic planning projects for clients such as Heineken, Unilever, Electric Ireland, ESB and William Grant. The Youth Lab’s methodologies are data, social and experience led to best reflect the behaviours, attitudes and feelings of 16-35 year olds.
Date: Tuesday 24th January 2017
Time: 08.15 – 10.00 am
Venue: Thinkhouse, Fumbally Square Dublin 8 (please note change of venue for January Seminar only)
Cost: €35 (plus booking fee) per person
To Book: Click here
Further information and full biographies can be viewed on our website http://www.aai.ie/events or on booking page.