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9/01/2017

Music Clips Are Now Being Released as a Virtual Reality Experience

Kygo is a Norwegian-born bedroom producer and piano prodigy. Now, he has released his latest “music video” as a virtual reality clip available on Oculus Rift and PlayStationVR.

Here is a preview:

Kygo was crowned Spotify’s “Breakout Artist of 2015” following hit releases “Firestone” and “Stole The Show” which went Gold/Platinum in sixteen countries worldwide.

In 2016, Kygo became the fastest artist to reach 1 billion streams on Spotify. He then went on to release his debut album ‘Cloud Nine’ to widespread critical acclaim, with the album debuting at #1 on iTunes Dance Albums Chart and on Nielsen Soundscan’s Electronic Albums chart. It sold over 2 million units worldwide.

Kygo made his U.S. television debut on The Late Late Show with James Corden where he performed an acoustic version of Stole The Show and has performed on Good Morning America, The Tonight Show Starring Jimmy Fallon, and The Ellen DeGeneres Show. He also took part in the Closing Ceremony of the Olympic Games in Rio de Janeiro, where he performed his song Carry Me.

And now the Norwegian superstar (real name Kyrre Gørvell-Dahll) , has released the “Carry Me” song as a virtual reality (VR) experience on PlayStation®VR and Oculus Rift. This revolutionary new music experience transports users into a stunning visual world where they are immersed in beautiful environments of oceans, forests, mountains, skies and a final epic sweep of the cosmos.

Using music as the underlying force to drive the visuals, the experience utilises advanced CGI techniques that enable a dramatically better experience compared to static 360 video capture. Viewers feel the incredible sensation of floating upward while surrounded by visuals, scale and spatialisation that allow them to move closer to objects based on the angle at which they are viewing.

“When I set out to create the ‘Carry Me’ VR experience, I wanted to literally take my fans into the heart of the song using sight, sound and feeling,” said Kygo. “Virtual Reality technology gave us the ability to completely re-imagine the concept of a music video, and I’m blown away by what we’ve been able to achieve, and what else we can continue to achieve moving forward.”

The experience was developed by Sony Music International, Ultra Records and MPC VR. MPC VR, a global visual effects and VR production studio, directed Carry Me with an approach that utilised the strengths of Virtual Reality technology to enable an entirely new kind of music experience. Starting with the lyrics, concept and structure of the song, MPC VR conceptualised a journey that would literally “carry” the user upward through a series of different environments while increasing the perception of scale exponentially from a single cell to an incredible climax within a vast galaxy.

Kygo fans in the U.S., Canada and Mexico can download the ‘Carry Me’ VR Experience on PlayStationVR and Oculus Rift now. Additional territories and VR platforms will be supported soon.

Follow Kygo:

https://www.facebook.com/kygoofficial/
https://twitter.com/kygomusic
https://www.instagram.com/kygomusic/
https://www.youtube.com/user/KygoOfficialVEVO
http://kygomusic.com/

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