This is more prevalent among older age groups, with almost half of over 45’s (46%) saying there is too much advertising of alcohol sales by retailers.

This survey comes in the wake of the Centra controversy last month, where cut price alcohol was offered as part of a ‘Children’s Allowance Day Deals’ promotion. Two alcohol products were advertised alongside biscuits, pizza and ice cream.

Over half (57%) of the 1,000 survey respondents said they have noticed an increase in alcohol deals in printed media, a figure evenly split among male and female consumers. However, interestingly, 44% said they have not noticed any increase in advertised alcohol deals in newspapers, which may suggest that some consumers have become so accustomed to such marketing.

In reference to alcohol consumption, over a quarter (28%) of respondents claim to consume less alcohol than one year ago. Provisional figures from Revenue and CSO also show a slight decline in alcohol consumption. 6% say they consume more with the majority of this group in the 18-24 age group. Over half of participants (54%) said they consume the same as 12 months ago.

Click here to see more data from Empathy Research.

Sourced from Retail Intelligence – The Weekly News Service from Checkout Publications.