Tesco Ireland CEO, Tony Keohane said “we commissioned Lucid Direct to revamp our magazine newsstand category to increase the number and range of Irish magazines available to customers. This latest investment in Tesco stores once again highlights our commitment to Ireland. The new range will improve customers’ shopping experience and offer a better choice of magazines reflecting our customers’ needs.”

Duan Stokes, Chairman Magazines Ireland said “we are delighted to work with Tesco to increase the range of Irish magazines. Irish readers are hugely loyal to Irish magazines which are much more relevant to them than imported titles. Irish magazine publishing is a vibrant industry despite intense competition on the newsstand from imported titles. Most Irish-produced magazines are market leaders in their categories and outsell their UK and US counterparts.  In a market flooded with imported titles, Irish magazines, whether they are home interest, gardening, music, food, lifestyle, TV listings, fashion, beauty or business titles, are much more relevant to Irish readers and reflect the unique culture of Irish society. This month alone sees the launch of two new titles Emerald Crosswords from Zahra Publishing and Opportunities Abroad from Harmonia”.

Magazine publishing is an important source of revenue to the Irish exchequer. Irish magazine publishers contribute €250-€300 million to the Irish economy annually; €75-€100 million of which is paid in taxes. There are over 1,250 people directly employed in the magazine industry with a further 4,500 jobs, such as freelance journalists, photographers and models, reliant on the sector.

Irish magazines available on the Tesco newsstand include RTE Guide; Woman’s Way; TV Now; Hot Press; VIP; Irish Tatler; RSVP; Image; U; Stellar; KISS; Easy Food; House& Home; The Irish Garden; Prudence; Irish Country Magazine; Easy Health & Living; Easy Parenting; Image Interiors; Irish Kitchens; Confetti; Business Plus; Maternity & Infant; Eolas; Irish Bathrooms; Food & Wine; House; WMB; SelfBuild & Improve Your Home and Construct Ireland.

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About Magazines Ireland

Magazines Ireland is the association of Irish magazine publishers. Its objective is to promote and protect the interests of magazine publishers and in particular its members. It represents 35 Irish publishers who together produce over 175 magazines, both consumer and business to business titles.

Further information on Magazines Ireland is available from Grace Aungier, CEO, Magazines Ireland tel 01 667 55 79 or grace@magazinesireland.ie