Speaker P R. Smith
Event Description
AimTo boost results, build sustainable competitive advantage & to make you a world class online marketer by helping you to exploit the social media opportunity & understand its limitations
- Use the next generation of social media and online branding
- Develop your e-Marketing strategy
- Understand the advantages and disadvantages of all online tactical tools
- Write the perfect eMarketing Plan
Indicative Content
- 20 Essentials to establish credibility & trust
- 15 Tactical tools to increase web site & social media traffic
- 10 Ways to convert more visitors into customers
- 5 Ways to convert more customers into lifetime customers
- The classic mistakes and pitfalls to avoid online
- Best-practice tips, techniques and golden rules
Target Group
Marketing Executives, Non-marketing professionals involved in or interested in e-Marketing (including sales, business development and web designers). No prior knowledge required.
Course Outline
- Why Social Media/Web 2.0 is the ‘biggest change since the industrial revolution
- What is Social Media & how does it work (e.g. Ladder Of Engagement)
- The Dos & Don’ts of social media & online strategy
- How to develop credibility before raising visibility
- How to satisfy visitors online & avoid costly errors
- How to convert more visitors to customers & boost revenues immediately
- How to convert more customers into lifetime customers & boost profits
- How to stop losing customers (beat the customer service time bomb)
- How to exploit eTools (SEO; SEM/PPC; • Banner Ads & i-TV ads & Video;
Viral Marketing & Online PR; Social Media (incl. Blogs, Youtube; Linkedin;
Facebook & Twitter; Opt-In eMail/SMS; Links, Web Rings & Affiliate Networks;
Widgets & Atomisation; Offline Integration) - How to write the perfect eMarketing plan (including social media strategy)
- How to control your eMarketing & measure value
- How to optimise your spend i.e. maximise return
- How to use Creative Thinking Techniques to add value & solve problems
Recent delegate feedback
“This course has given me increased confidence in a fast moving area – we are all learning together and the 2 days have helped me clear away the idea that the area is a ‘Black art’.”
“The course made me put myself in my customers shoes which is what I should do every day. I went from unsure about how I would cope through the two days to feeling more confident to enthusiasm to do better! Loved it …..Thanks a million”
“A very informative and enjoyable course which has changed my whole thinking on e-Marketing.”
” A fantastic insight into the online world”
“Excellent insight into social media, its power and how to turn it into a productive customer retention tool”
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(members should login before they register)Payment for all training courses with the Institute must be made 10 days PRIOR to the commencement of training. Registration will not be complete until payment has been made.
Cancellations
The Marketing Institute of Ireland regrets that we cannot reimburse payments for any cancellation made within 7 days. A cancellation notification must be submitted in writing by mail, fax or e-mail to The Marketing Institute. 14 days prior = 80% refund, 7-14 days prior = 50% refund, no refund thereafter.
The Marketing Institute of Ireland regrets that we cannot reimburse payments for any cancellation made within 7 days. A cancellation notification must be submitted in writing by mail, fax or e-mail to The Marketing Institute. 14 days prior = 80% refund, 7-14 days prior = 50% refund, no refund thereafter.
Registration opens at 8.45am sharp. The course begins at 9.15am.
Attachments
Event Contact |
Event Coordinator |
||
| Ailish Hollingsworth | Ailish Hollingsworth | ||
| 01 295 2355 | +353 1 295 2355 | ||
| +353 1 2952453 FAX | |||
ailish@mii.ie
Marketing Institute of IrelandMarketing House |
ailish@mii.ie | ||
