A Twitter PR email sent to ClickZ added, “Initially, a small number of users may see Promoted Tweets near the top of their timelines from brands they already follow. This will help ensure that people see important Tweets from the brands they care about.”
The app updates will affect iPhone and Android users, but not the iPad. Fifty-five percent of active Twitter users log in via a mobile device.
Mobile web viewers have been able to see the Twitter’s Promoted Products – Promoted Trends, Promoted Tweets, and Promoted Accounts – for some time, as the user experience has been similar to online.
As Twitter explained:
◦Promoted Tweets will appear in your timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once; as you scroll, the Promoted Tweet will flow with the rest of the Tweets in your timeline.
◦As with Promoted Tweets in search, we will only display Promoted Tweets in the timeline when they are relevant. If you see a Promoted Tweet that isn’t relevant to you, you can easily dismiss it from your timeline with a single swipe.
◦Promoted Accounts appear in your list of Who to Follow recommendations.