Views & Opinions

When OTC Was OTT

IN the bad old days before we were all properly protected, advertising for over-the-counter medicines was often among the most empathetic and engaging around. Few commercials were more engaging than some of those for Alka-Seltzer. Clio-winning Mama Magadini’s Spicy Meatballs by DDB dates from 1970 and in 1995 was voted one of the best 50 commercials of all time by Advertising Age. Meecy Micey Ballsy Ballsy.

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