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Ok, so meet Google Trips. Created to give you everything you need to have the best holiday ever, with an online/offline app that helps you plan your perfect trip, while suggesting local events, places to eat, things to do and all the best activities and experiences in that area. All powered with downloadable off-line content.
But the big play here is Data… Now google will know exactly where you’re going. When. And for how long. Then you’ll know when you get there. It’s a re-targeting and contextualised dream for Google to sell to marketers. You can download the app here.