By Sarah Hernholm MBO Partners’ State of Independence 2025 research estimates that more than 72.9 million Americans are freelancing in some capacity,…
By Daria Shaposhnikova, Edited by Kara McIntyre Buying a ready-made business isn’t “cheating;” it’s the smarter, faster and more sustainable way to…
By Rumble Romagnoli, Archetypes have long been used by marketers to help define a brand’s personality, which in turn allows for…
By Chelsea Gladden • Edited by Kara McIntyre AI is redefining search. Without a strong, reputable third-party digital footprint, your brand risks disappearing…
Sourced from Grey Journal Your website has three seconds to convince visitors to stay. This reality makes every section of…
Sourced from The Modern Field We’ve all been there. Your screen’s full of tabs, notifications are going off nonstop, and…
Edited by Sadie Harley, reviewed by Andrew Zinin Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality…